1979 Dodge Warlock Power Wagon 4x4 on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Dodge CEO and Gas Monkey Garage dissect the 10-second Challenger Hellcat

So far, whenever we've seen the 2015 Dodge Challenger SRT with its 707-horsepower, supercharged Hellcat V8, the muscle car has been smoking its tires. Dodge is finally proving that the SRT can do more than ruin perfectly good sets of rubber, though. In it's latest video, company CEO Tim Kuniskis hands the Hellcat off to the guys from Gas Monkey Garage to show how quickly the automaker's most powerful model can make it down the drag strip.
Of course, the only fitting contender to race against Dodge's latest top muscle car is its grandpa - a Hemi-powered 1971 Challenger, in this case. Before getting to the main event, the hosts also show off some of the SRT's unique features like the blanks in the grille that feed the intercoolers. We'll go ahead and spoil that the Hellcat makes its pass in the 10-second range, and the video admits the tires on the production version would take just a touch longer to cover the quarter-mile. However, you have to watch film to see just how quick it actually goes. Scroll down to see a classic example of American muscle drag racing against its modern legacy.

2019 Dodge Challenger SRT Hellcat Redeye is the Demon spawn

The Demon has passed from us, but the Demon's spawn are here, so please allow them to introduce themselves. A new demi-Demon trim level has been anointed as the 2019 Dodge Challenger SRT Hellcat Redeye. Plus there's an updated Challenger SRT Hellcat and new Challenger R/T Scat Pack Widebody. Like with the Charger introduced this morning, they have inherited some of the best parts from the Demon. The Hellcat Redeye is possessed by the Demon's howling supercharged 6.2-liter Hemi, making 797 horsepower and 707 pound-feet of torque. Dodge proclaims it the "most powerful production V8" and "quickest production muscle car," with a 0-60 time of 3.4 seconds and quarter-mile time of 10.8 seconds at 131 mph. Top speed: 203 mph. Dodge can claim these superlatives, of course, because the 840-horsepower Demon's limited production run has ended. The Hellcat Redeye's Hemi is paired with an eight-speed automatic. Dodge says the powerplant gets 25 major component upgrades, including a larger supercharger (2.7 liters, up from 2.4) with higher boost pressure (14.5 psi, up from 11.6), strengthened connecting rods, pistons and valve train, high-capacity fuel injection system and improved lubrication. It gets a second fuel pump and a higher redline of 6,500 rpm. Theoretically, if you were someplace where you could operate at full throttle without letting up, Dodge says the Hemi would drain the fuel tank in under 11 minutes. Yet the car gets a 22 mpg highway rating from the EPA. View 30 Photos It also has the Torque Reserve system that starts building boost before launching, as well as the air conditioned intercooler to provide extra cool intake air. Both of these were features in the Demon. Furthermore, if the standard 2.62:1 final ratio isn't quick enough for you, Dodge offers a 3.09:1 rear axle. The Challenger SRT Hellcat Redeye also comes with the Demon and Hellcat Widebody's fat fender flares. It's an unsurprising inclusion, since you'll want as much tire as possible for all that power. Now, a mere clear-eyed Challenger SRT Hellcat gets a 10-horse boost for 2019 to 717 horsepower, and a smidge more torque at 656 pound feet. A six-speed manual transmission is standard, and an eight-speed automatic is an option. Both Hellcat models get the new dual-snorkel hood we've seen in spy shots. It's meant to evoke 1970s Dodge muscle cars. Dodge says the airflow from the hood alone reduces engine temperature by 4 degrees Fahrenheit.