1966 Classic Dodge Pickup Truck on 2040-cars

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FCA seeks partner to keep building Dodge Dart, Chrysler 200

Mere weeks after FCA announced it was shutting down production of the Dodge Dart and Chrysler 200, new hope emerges to give the sedans a stay of execution. Speaking at the Geneva Motor Show last week, Sergio Marchionne said that the company was looking for a partner "who is better at it than we are and who has got capacity available" in order to continue building the models on its behalf. "There are discussions going on now," said Marchionne, according to Motor Trend. "I think we will find a solution. We continue to talk. It's both a technical solution and an economic one. We need to find a solution that works economically." Contracting vehicles to be manufactured offsite is more common practice among European automakers than it is with American ones. Chrysler's former patron Mercedes, for example, has the G-Class built for it by Magna Steyr in Austria, the A-Class by Valmet in Finland, and the R-Class by AM General in Indiana (even though it's no longer sold in the US). This arrangement would, on the surface at least, appear more similar to the deal that Toyota struck with Mazda to build the Scion iA, drawing on the contractor's expertise and capacity to build the small sedan on the client company's behalf. Only rather than basing a new model on one of the partner's existing ones, this deal would ostensibly continue building FCA models on FCA platforms using FCA components. We'll have to wait to find out with whom FCA strikes up the manufacturing deal, but we wouldn't be surprised to see Marchionne turn to a partner he already knows. The company is, after all, at the center of an intricate web of joint ventures and manufacturing contracts. The Fiat 124 Spider, for example, is built by Mazda. The Fiat Sedici that preceded the 500X was built by Suzuki. Models like the Dodge Stealth and Eagle Talon were built in Illinois at the Diamond-Star Motors joint venture before Mitsubishi took it over altogether. And Dodge continued selling the Mercedes-made Sprinter long after DaimlerChrysler split. The Ram ProMaster, though built by FCA in Mexico for the North American market, stems from a partnership in France with PSA Peugeot Citroen. And the ProMaster City is built in a joint-venture plant in Turkey, from which it's also sold by GM as an Opel in Europe and a Vauxhall in the UK. With all those deals coming and going, after all, what would one more add to the complexity?

2015 Dodge Challenger SRT 392

I've just started reading the third installment in a planned five-book biography of Lyndon Baines Johnson, Master of the Senate, written by the incomparable Robert Caro. Conveniently, a recent trip to drive the BMW X6 M and 228i Convertible was to be staged in Austin, TX, within easy driving distance of LBJ's birthplace, Johnson City. And yes, the city is named for his family. Having completed my duties with the Bimmers, I borrowed the spangled 2015 Dodge Challenger SRT 392 you see above, to squire me around the Texas capitol for a weekend, and as a lift out to the Hill Country homestead of our 36th President. Johnson City isn't exactly a road trip mecca, but there's a pretty good brewery, a museum, the reconstructed LBJ house to take snapshots of, and it's a nice drive to get out there if you've got a 485-horsepower muscle car at your disposal. Driving Notes With the heroic Hellcat, this 392 and the R/T Scat Pack (that Brandon Turkus reviewed recently), there are more SRT-treated Challengers to choose from than ever before. There are 707 obvious reasons that the Hellkitty is the top dog (as it were), but there are important difference between this 392 and the Scat Pack, too. Both cars make use of the 6.4-liter Hemi V8 putting out 485 horsepower and 475 pound-feet of torque, but the 392 also gets an adaptive suspension, six-piston Brembo brake calipers (instead of four-piston), wider tires, leather and Alcantara seats, a heated steering wheel, a louder stereo and HID headlights. When LBJ was campaigning for his seat in the House of Representatives, he would've loved to have something as potent as this monster of a V8 under the hood of his canvassing car. The 6.4L snorts with authority before it sends the big coupe forward to just about any speed I'd ask of it, and with a quickness. Johnson was known for haranguing drivers to step on it, when all that stood between himself and a few more votes was the ability to fit one more stump speech into the day. The 392 feels as though it could cover a quarter of the state of Texas in a morning if you throttle down deep enough (faster even than the Johnson City Windmill, I'd guess). Though there's a six-speed manual available, I'm actually quite fond of the eight-speed automatic in the 392. The two-pedal setup better suits the fast-cruiser attitude of the car, and it never served up any poorly conceived shift logic when I left it in D. Of course, the roads are better now than they were in the 1930s and 40s, too.

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.