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Custom 2014 Dodge Durango R/T proves SEMA can be subtle

The annual SEMA Show in Las Vegas can often be a sensory overload of overwrought madness, with cars that don't even look drivable anymore. But every once in a while, a modestly modified show car graces our presence, like the customized Dodge Durango you see here, which, in addition to giving us our first glimpse at the aftermarket possibilities for the refreshed-for-2014 model, proves that a car doesn't have to be slammed, scooped, donked and Lambo-doored to have presence.
Sure, this Durango has custom hood inserts, dark 22-inch wheels and custom fender flares, but as far as external modifications go, that's it. Inside, Dodge has fitted new door sill guards, an ambient lighting kit, bright pedals, premium floor mats and - of course - Katzkin leather. The automaker has even added wireless internet connectivity as part of the excellent Uconnect infotainment system.
Performance upgrades are minimal on this Durango R/T, which comes packed with Chrysler's 5.7-liter Hemi V8. Larger brakes have been fitted, as have lowering springs (though it certainly doesn't look that much lower) and a custom exhaust.

Dodge unveils Special Service Durango for government fleets

Straight off its refresh, the Dodge Durango is slipping back into its dress blues and getting back to work. The 2014 Dodge Durango Special Service Vehicle boasts all the refinements and improvements that the refreshed, civilian-spec model received, most notably a 15-percent improvement in fuel economy.
Designed for police and fire departments, and as Chrysler's answer to the Ford Police Interceptor Utility and Chevrolet Tahoe PPV in the growing service SUV market, the Durango boasts a 600-mile range, thanks to the addition of an eight-speed automatic, available on both the 3.6-liter Pentastar V6 and 5.7-liter Hemi V8. Equipped with the 360-horsepower Hemi, the Durango SSV can tow up to 7,400 pounds (the V6 is limited to 6,200 pounds).
Police and fire department Durangos get a few special features over the civilian models. The electric systems are ruggedized, with a heavy duty battery and a 220-amp alternator in place, while the engine's water pump and oil cooler are both stronger. The brakes are tougher, and a load-leveling suspension has been fitted, too.

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.