1961 Dodge W300 Powerwagon 4x4 on 2040-cars

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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge idles Viper production again at Conner Avenue

You've got to hand it to Dodge for having the gumption to put the original Viper into production in the first place. It was, after all, much more of an emotional decision than a practical one, and a move which saw the first production V10 engine placed in a road car - long before the advent of the Lamborghini Gallardo, Audi R8, Porsche Carrera GT or Lexus LFA, not to mention the other Ford, BMW and Volkswagen Group models that used such engines.
It's now been 22 years since the first Viper entered production and the Viper still rolls on several generations later, but we're sad to say that courageous decision has not always been met with overwhelming sales success. In fact parent Chrysler was forced to idle the Conner Avenue plant where the Viper is made back in April due to slow sales. And while production resumed again as planned on June 23, it apparently didn't do the trick.
As a result, Chrysler corporate communications chief Shawn Morgan revealed to Autoblog that the assembly line has been shut down again for another two weeks. The line was up and running for nearly two full work weeks from June 23 until the holiday weekend that started on Thursday, July 3. But instead of coming back online today as planned, it's been idled again for the weeks of July 7 and 14. That means it will be July 21, at the earliest, before the serpentine supercars start slithering down the assembly line at Conner Avenue again. Once it does, however, production is set to resume at the same pace it was before the shutdown.

Dodge recalls 2011-2016 Charger to give owners wheel chocks

A bizarre new recall gives wheel chocks to Dodge Charger owners so that people remain safe while changing the sedan's wheels. The campaign covers 441,578 examples of the 2011-2016 Charger in the US; plus 19,229 in Canada; 4,969 in Mexico, and 38,947 outside the NAFTA region. According to Dodge's announcement, owners should use the chocks to stabilize the Charger when using a jack to change the wheels, like in the case of a flat tire. Without them it's possible for the sedan to fall off the jack. The company is aware of three minor hand injuries from this problem. Dodge will notify owners by mail when they can pick up the free wheel chocks. FCA US spokesperson Eric Mayne offered Autoblog a more detailed explanation about this recall. "The body structure of this vehicle is unique. If owner's manual instructions are not followed, slippage may occur. Chocks are being provided to help ensure the instructions are followed," he said. "We are continually analyzing warranty data to identify ways to improve the ownership experience. When tire-jack data was reviewed, we identified a need to further assist our customers." Statement: Wheel Chocks February 3, 2016 , Auburn Hills, Mich. - FCA US LLC is conducting a voluntary safety recall to supply wheel chocks for an estimated 441,578 full-size sedans in the U.S. The chocks are for use, as instructed in the vehicle's owner's manual, when employing a tire jack to change wheels. When positioned diagonally opposite to the wheel being changed, the chocks will help stabilize the vehicle. Failure to follow the manual's instructions with an affected vehicle may cause the vehicle to come off the tire jack. FCA US is aware of three related injuries – all minor. The recall is limited to 2011-2016 Dodge Chargers. Also affected by the campaign are an estimated 19,229 cars in Canada; 4,969 in Mexico and 38,947 outside the NAFTA region. Recall notices will advise affected customers when they may obtain their wheel chocks, which will be supplied free of charge. Customers with questions or concerns may call the FCA US Customer Care Center at 1-800-853-1403.