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Stellantis pledges $2.8 billion investment in Canadian plants

Stellantis has re-upped its commitment to two pivotal Canadian factories. The Brampton Assembly Plant, where the Chrysler 300, Dodge Charger and Dodge Challenger are built, and the Windsor Assembly Plant, where the Chrysler Pacifica minivan is made, will receive a $2.8 million investment in the coming years.  The announcement came as welcome news for Brampton, as the plant's future was very much in doubt. The company had only promised to build the three models, sharing an aged platform, through 2023. Now the future is more clear. Stellantis will begin retooling the facility in 2024 once production of the muscle car trio winds down. When it comes back online in 2025, it will produce "at least one all-new electric model". It will also serve as the production facility for an all-new flexible architecture, but which models it will support were not disclosed. As for Windsor, retooling will begin in 2023. Stellantis didn't say when it would finish, but that it would be home to a "new multi-energy vehicle (MEV) architecture that will provide battery-electric (BEV) capability for multiple models." Both plants are expected to return to a three-shift schedule after layoffs at the plants dropped them down to two shifts. The reaffirmation of investment in Canada follows last month's announcement that Stellantis and LG Energy Solution would establish a $4.1 billion joint venture to make battery packs for electric vehicles. The project is being billed as Canada's first large-scale lithium-ion battery plant. In addition, Windsor's Automotive Research and Development Centre (ARDC) will now become North America's first battery lab. Stellantis is expanding the site by 100,000 square feet, where engineers will conduct R&D into BEV, PHEV and HEV cells, modules and battery packs. Stellantis North America Chief Operating Officer Mark Stewart said, "These investments reaffirm our long-term commitment to Canada and represent an important step as we move toward zero-emission vehicles that deliver on our customers’ desire for innovative, clean, safe and affordable mobility.”  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Speedkore roaring into SEMA with twin-turbo AWD Charger Hellcat Widebody

Speedkore Performance is nowhere near finished with the Dodge Charger. At last year's SEMA show, the Wisconsin-based tuner showed a 1970 Charger Evolution with carbon and aluminum body panels, and a 996-horsepower Hellcat engine yoked to a six-speed transmission. This year the company teased a profile rendering of a 2020 Charger Hellcat Widebody on Facebook with the line, "All we're going to say is this all-wheel drive, twin-turbo, widebody Charger is going to be unveiled at the Magnaflow booth." Mopar Insiders extracted a tad more information, the first being that we're in for another tuned version of the 6.2-liter Demon Hemi V8 that's swapped its supercharger for twin turbos, and produces more than 1,000 horsepower. Last year, alongside that 1970 Charger, Speedkore unveiled a twin-turbo Hellcat-powered Demon making almost 1,400 horsepower. We don't know yet if this year's Charger will match that output — or exceed it — but we have a benchmark. An all-wheel-drive powertrain divides those horses so the tires have a chance of conquering them. Speedkore's mum on the mechanicals; the firm could have swiped a Grand Cherokee Trackhawk AWD unit and beefed it up, or created its own system.  Some of the steel body panels get carbon fiber replacements, and see those two holes in he front wheel arch? Those are exhaust outlets. MagnaFlow created a custom exhaust with a driver-selectable switch to port gases out the front, say at the track when decibels don't matter, or to send waste through MagnaFlow mufflers and out the rear pipes when silence is required.  The reveal happens at the Magnaflow booth in SEMA's Central Hall on November 5. Those that can't make the show can watch the reveal on MagnaFlowÂ’s Facebook page.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video: