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Chrysler expecting up to 200,000 9-speed transmissions for 3 models this year

Striving for improved fuel economy, we already knew that Chrysler will begin using a nine-speed automatic transmission in some of its new products this year, but what we haven't known is that volume at which this gearbox will be used. According to Bloomberg, Chrysler CEO Sergio Marchionne has been quoted as saying that the automaker expects to sell close to 200,000 units equipped with this new transmission in 2013. Those gear-rich trannies will be spread out across three models, consisting of the redesigned Chrysler 200, the still-unnamed Jeep Liberty replacement and the Dodge Dart.
This transmission should play a pivotal role in making Chrysler vehicles more competitive in their respective segments. Just for comparison, one of the Dart's key competitors, the Toyota Corolla, still uses a four-speed automatic, and a previous report indicates that the next-generation 200 could get up to 38 miles per gallon on the highway, which is better than most non-hybrid midsize sedans on the market. Marchionne says that the new Jeep model is expected during the second quarter of this year, but there is no word as to when the new 200 or nine-speed Dart will debut, but clearly Dodge would like to have the transmission in its compact yesterday. As for that volume figure, it definitely doesn't seem out of reach since the Dart, Liberty and 200 combined for a total of more than 225,000 units in 2012.
How many more gears can we expect in future cars? Probably not many more, since the CEO of transmission-builder ZF, Stefan Sommer, previously stated that nine speeds was the "natural limit" for transmissions.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2016 Dodge Charger and Challenger SRTs look juicy in Go Mango

The 2016 Dodge Challenger and Charger SRT models are ready to go with newly available Go Mango orange paint. The carrot-like shade is the latest in the brand's long line of vibrant, throwback colors like Plum Crazy purple and Sublime green. Dealers can start order the bright hue right now. Dodge originally introduced Go Mango on the 1970 Challenger and also offered the color on the 2006 Charger R/T Daytona and 2016 Dart. Now, it's available on the SRT 392 and Hellcat models. The orange shade highlights the vehicles' lines well and looks especially good with black stripes running from the front splitter to the rear bumper like in these photos. There's no way to blend into traffic in such a vibrant muscle car, so this hue is for extroverts only. Last year at the Woodward Dream Cruise, Dodge brought back Plum Crazy on most Challenger and Charger models. The deep purple is a nice enough color, but Go Mango seems like a better fit for the SRT's performance-oriented demeanor. Related Video: Go Mango: Dodge Launches Modernized Exterior Heritage Color for 2016 Challenger and Charger SRT Muscle Cars Dodge continues to answer enthusiast demand with the latest heritage-inspired exterior paint color Dealers can begin ordering Go Mango immediately on Charger and Challenger SRT models March 14, 2016 , Auburn Hills, Mich. - "Plum Crazy" purple, "B5 Blue" and "Sublime" green Dodge Charger and Challenger muscle cars have recently been streaming out of the FCA US Brampton Assembly Plant, bringing a sense of nostalgia and powerful bursts of high-impact paint color to highways and dragstrips across the country. Now, new for spring 2016 and shown for the first time this past weekend at the 11th annual Spring Festival in Irvine, Calif., Dodge is expanding its color palette with a new, modernized version of Go Mango exterior paint on 2016 Dodge Challenger and Charger SRT models. Dealers can begin ordering Go Mango immediately. Go Mango was first introduced by Dodge on the iconic 1970 Challenger. Following a limited production run in 2006 on specific Charger R/T Daytona models, and more recently featured on the 2016 Dodge Dart, the next generation of the legendary and limited-edition exterior hue combines orange and red tones into a high-impact color that showcases the legendary Dodge performance attitude.