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Stellantis axed the SRT engineer team, but performance isn't going away

Stellantis has broken up the Street & Racing Technology (SRT) engineering team that created over a dozen high-performance vehicles, including the Dodge Charger Hellcat, but the situation isn't as dire as it sounds. The newly-formed company assigned SRT's former engineers to different positions, where they'll continue to make hot rods. "All of the core elements of the SRT performance engineering team have been integrated into our company's global engineering organization," a spokeswoman told enthusiast website Mopar Insiders. She added that integrating SRT's personnel into other brands in the Stellantis portfolio will ensure that the lessons learned from decades of peddling speed will permeate other products. Previously, SRT operated with a high degree of independence. Don't get too excited. Her statement does not necessarily mean that Citroen will begin building cars powered by the Hellcat engine, though a C3 Chat D'enfer sounds absolutely epic. Technology transfer will likely be limited to fields like aerodynamics and thermal management, and the design department might learn a couple of neat new tricks. Dodge will still move forward with the development of its next SRT-branded cars; the decision to dissolve the SRT team will not affect future models, according to the spokeswoman. Whether they'll be powered by a V8 is up in the air, because company boss Tim Kuniskis warned that regulations are killing the eight-cylinder engine. Similarly, Jeep will continue designing high-performance models, like the Grand Cherokee Trackhawk. What changes is that the model will be developed and designed by a group of engineers and designers from Jeep, not from SRT. SRT is dead, but performance isn't going away. SRT's demise nonetheless marks the end of an era for Chrysler. The division traces its roots to 1989, when some of the company's brightest minds were brought together to develop the first-generation Dodge Viper. It merged with Team Prowler to form the Specialty Vehicle Engineering (SVE) group, which was renamed Performance Vehicle Operations (PVO) in 2002 and finally dubbed SRT in 2004. SRT has operated as the carmaker's in-house tuner since, its resume includes a diverse selection of cars ranging from the Neon SRT-4 to the 1500 TRX, and it was promoted to a standalone brand led by designer Ralph Gilles in 2011. Fiat-Chrysler Automobiles (FCA) axed the SRT brand in 2014 but kept the name and the development team. Related video:

The first production 1992 Dodge Viper RT/10 is up for grabs

The 1992 Dodge Viper RT/10 was a game-changer both for parent company Chrysler and the U.S. auto industry at large. While it was significant for bringing its automaker out of its dull, post-1980s funk, it also lit a fire under the rest of Detroit. If it hadn't been for the Viper, the world may not have gotten the C5 Chevrolet Corvette Z06 (and its many world-class successors) or the revived Ford GT.  And the very first one is headed to auction.  This Viper is particularly special for two reasons. Not only was it the first production RT/10 to roll off the line at Chrysler's Mack Avenue plant (the Viper wouldn't move to Conner Avenue Assembly until 1996), but it was immediately scooped up by industry icon and then-Chrysler executive Lee Iacocca, who famously ushered fellow great Bob Lutz on stage at the Viper concept's reveal and told him to "build the damn thing." Even if you've never heard of Iacocca, you're certainly familiar with the cars he's influenced, whether you know it or not. Whether it's the Chrysler K-Car platform (and the minivan segment it spawned) or the 1964 Ford Mustang, one of Iacocca's projects has undoubtedly touched your life in one way or another.  Showing just over 6,200 miles, this Viper remained in Iacocca's possession from day one until his passing in 2019. Even without the Iacocca connection, this would be a special lot. VIN #001 is all-original, packing the 8.0-liter V10 engine that made the Viper famous. Dodge's bruiser was also known for being light on superfluous extras, such as anti-lock brakes, which the Viper didn't receive until 2001 — just before the second-generation model was discontinued.  Bonhams projects this Viper will go for between $100,000 and $125,000. That's probably a bargain. Opportunities to own such a unique and significant piece of automotive history come around very rarely, and considering this is about the same amount FCA was charging for a brand-new Viper when it went out production in 2017, it's not an unreasonable price point.  The Viper will cross the block on Jan. 16.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.