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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]
Sat, 05 Oct 2013The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.
2013 Dodge Durango R/T
Tue, 19 Feb 2013Not too long ago, Chevrolet got itself into some trouble by throwing the SS badge on just about everything it produced, so I've always been a little hesitant about the seemingly excessive use of the R/T nameplate on Dodge vehicles. For the 2013 model year, every model in Dodge's lineup has an R/T trim level from Dart all the way up to the Durango. Although the R/T name used to signified models made for road and track, I doubt anyone would be delusional enough to assume the Durango - and some of the other models wearing this badge - are suited for any sort of track duty.
Still, when this 2013 Dodge Durango R/T rolled up for me to drive for the week, I couldn't help but take in its big, mean and imposing stance. Sure, if I had my choice of buying any of the Dodge R/T products, the Charger and Challenger would be my top picks for sure, but it's easy to say that the Durango would be a close third - far above the R/T versions of the Avenger, Journey and Grand Caravan.
Driving Notes
eBay Find of the Day: Viper Defender from '90s TV show
Fri, 24 May 2013As car lovers, it's always hard to find a good television show with decent cars, but what the 1990s show Viper lacked in acting, scripting and plot, it more than made up for with cool cars. For starters, the lead car was a Dodge Viper RT/10, but, on screen, it was able to morph into its "Defender" mode making it an armored coupe with a full arsenal of weapons.
Fortunately, you don't have to be a fan of the bad show to love its lead car, and if you really want one, a Defender is up for auction right now on eBay. According to the listing, this car is the real deal - not a clone - and it comes with a V8 engine (not sure what happened to the V10?) and plenty of swag and memorbilia. No word on its actual asking price, but with a day left and 42 bids already, the reserve has not been met at $133,400. The listing does add that this same car was listed at Mecum back in 2010, but did not get sold, even with a bid of $270,000.