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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Dodge bringing revamped Challenger, Charger to Big Apple

The 2014 New York Auto Show will be a big one for Dodge, as the brand has announced that refreshed versions of the 2015 Challenger and 2015 Charger will debut at the show. This is a particularly big deal for the two-door Challenger which, visually, has remained unchanged since is burst back onto the scene in 2008 and helped reignite the muscle car wars.
As a sort of hint, this announcement was accompanied by the picture you see above - the Super Bee logo in the Challenger's new instrument cluster. According to Dodge, the New York debut of a new "powertrain combination" - possibly with the high-output Hellcat V8 - will leave enthusiasts "abuzz."
As for the Charger, Dodge is promising a full redesign that should be a significant departure from the blunt, angry looks of the current model. At this point, there's no indication that the Challenger's new powertrain could be fitted to the Charger, although considering how mechanically similar these two vehicles have been, it doesn't seem outside the realm of possibility.

Tesla Model S P85D shows 707-hp Dodge Challenger Hellcat how to drag race

Street Car Drags hosted a bang-up event at the Palm Beach International Raceway last weekend, with a list of massive horsepower ICE cars going up against one another and a trio of Tesla Model S P85Ds. One of those duels pitted the 691-horsepower Tesla against a 707-horsepower Dodge Challenger SRT Hellcat, and the result was an old-school beatdown and a world record for electric cars. The Model S P85D ran the quarter in 11.6 seconds at 114.6 miles per hour, the new mark for BEVs at the drag strip. Proving its pace, it ran three more times in 11.69, 11.72 and 11.76 seconds. It got from the start line to 60 miles per hour in 3.1 seconds. The Hellcat, well, it wasn't a race, really. It was the Hellcat's driver's first time at a drag strip and his first time trying to launch it, so after an excellent burnout ahead of the lights, he rolled to the line, almost jumped the start, balked at the real start and spun his tires for the first 100 feet down the strip. The theory is that he overheated his street tires during that burnout, and the resulting greasy rubber did what greasy rubber does. By the time he got to the other end 17.46 seconds later the Tesla driver had showered and was enjoying a funnel cake. When things go right, though, Dodge estimates the Hellcat will do 11.2-second runs on street tires and it has been clocked at 10.85 seconds at 126.18 mph on street-legal drag radials. There's video of the not-quite-a-race above, and Drag Times says there'll be a rematch between the two in a couple of weeks. News Source: Street Car Drags via YouTube Green Motorsports Dodge Tesla Coupe Electric Luxury Performance Videos Sedan drag racing dodge challenger srt hellcat