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Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

Daily driving a Dodge Challenger SRT Hellcat

I took delivery of my 2015 Dodge Challenger SRT Hellcat at Ron Carter Dodge in League City. Bobby Pate and the entire Ron Carter team made the buying experience painless. Thanks, guys! It was worth the nine-month wait to get a new Challenger Hellcat at sticker price. My Hellcat is Phantom Black Tri-coat Pearl with a black interior. The car has the six-speed manual transmission and UConnect. Yes, I know the eight-speed automatic is faster, but the manual transmission provides a level of enjoyment that must be experienced to be appreciated. My original intention was to write daily about my experiences with the Hellcat, but I have been having too much fun with the car. The first 100 miles required incredible self-control to keep the car under 55 mph and engine speed under 3500 rpm. The difference in the driving experience after 500 miles was – and I am only exaggerating a little – life altering!The Red Key To paraphrase Morpheus in The Matrix, "You take the black key, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red key, you stay in wonderland, and I show you how deep the rabbit hole goes." The black key is in a place where it will stay until the red key is snatched from my cold, dead hand. The red key is the only key. The red key is "The Key." All 707 horsepower are available with the red key. You can lower the horsepower to only 500 using the SRT pages, I have heard, but why? I have driven the Hellcat in bumper-to-bumper Houston traffic in red-key mode. I have driven the Hellcat in the pouring rain in red-key mode. I have driven the Hellcat to the mall, to the grocery store, to the movies, and to Killen's Steakhouse in Pearland for a 100% Japanese Wagyu steak from the Kagoshima Prefecture. (It was a birthday present from my son. My money goes into the gas tank of my Hellcat.) Just for fun, I used the SRT Pages to put the car in valet mode. For those of you who do not know, valet mode limits the horsepower to: oh, hell! Who cares? The car felt like the parking brake had not been disengaged. I have heard rumors that the Tremec six-speed transmission has a 1-4 skip-shift feature. My Hellcat has never been subjected to this travesty.Questions, questions, and more questions Q: How much over sticker did you have to pay? A: Zero Q: What kind of gas mileage do you get? A: ROTFL Q: How did you ever talk your significant other into letting you buy the Hellcat? A: I didn't ask.

Challenger A/T Unlimited Concept could be your next Hellcat-powered ORV

This past June I spent an excellent day hanging out with Joey Ruiter, driving and discussing his Reboot Buggy project. Before heading home, I let him know that he was more than welcome to keep me abreast of whichever new automotive project he'd get into. You can never have too many car designers and one-off fabricators in your Rolodex, right?
Ruiter recently made good with the follow-up, emailing me with details on this Dodge Challenger A/T Untamed Concept that pushes a lot of hot buttons for the muscle car and off-roading enthusiasts.
This all-terrain Mopar is a lot more than a Challenger body dropped on a truck chassis, too. A materialized version of the A/T would included a completely new, long-travel suspension, skid plates, body armor and rock sliders, and obviously flared fenders to help accommodate a hellacious set of off-road-ready tires. The dramatically revised underpinnings would be topped with a slick graphics package and a killer lower light bar, all making the A/T look quite cohesive in its own, radical way. And the result would be a car no longer limited to mere road-driving.