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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Defiance Dodge Charger, saving Earth from aliens isn't clean work [w/video]

You'll be forgiven for not having heard about the TV show Defiance - it actually hasn't aired its first episode yet. The new science fiction show about an alien war against Earth in the near future seems like a perfect fit for the SyFy channel, and, apparently one that Dodge saw as a slick marketing opportunity for its Charger sedan.
Here in Chicago, Dodge has given a large corner of its show stand to the Defiance Charger, a car that won't be skipped by any Mad Max fans in attendance at this year's show. The Charger boasts one hell of a gnarly patina under a confusingly welded cage of tube steel, as well as window bars, a grille guard in front, and big, knobby truck tires. There aren't any obvious guns or turrets on the outside of the vehicle, so we can only hope that the characters driving it go well-armed.
Look for the Charger to make its star turn in Defiance when the series premieres on SyFy on April 15 at 9:00 PM EST. Also, there's said to be a Defiance video game in the works, too, so you may get a chance to steer the burly Dodge for yourself. Find a trailer for the show, below, as well.

Dodge Scat Pack for 5.7L Hemi V8 detailed, priced

Dodge revived the Scat Pack name back in November at the 2013 SEMA show. At the time, though, we were short of details on forthcoming upgrade packages, which were destined to add some oomph to the Challenger, Charger and Dart. We're still waiting to hear about the upgrades to the Dart's 2.4-liter four-pot, but Dodge has gone ahead and released the details on the upgrades to the 5.7-liter Hemi V8 in the Challenger and Charger R/T.
As we detailed in our original post, three different Scat Packs will be available that will allow customers to upgrade their cars without voiding the warranties. Starting with the $2,195 Stage 1 kit, owners will net an extra 18 horsepower and 18 pound-feet of torque thanks to a Mopar-branded cold-air intake, exhaust and ECU ref lash. Stage 1 is also the only package that could be installed outside of a Chrysler-authorized service center without voiding the warranty (a mechanically competent owner could even do it at home, we're told by Dodge). Stage 2 builds on the entry level Scat Pack, and adds performance camshaft kit, which boosts output over the stock 5.7 by up to 30 hp for $1,895. As with the Stage 1, the ECU is tweaked.
For those that want to go whole hog, they can add the Stage 3 for $4,995. The top-tier gets quite serious, adding CNC-ported cylinder heads, as well as high-flow headers and cats. Output over stock is 58 hp and 47 lb-ft of torque. Each kit comes with a pair of badges, just in case owners want a bit of visual flair.