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Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

Ford leads top searched-for car brands on Google in 2014

With less than two weeks until 2014 takes its final bow, anyone and everyone is looking back on the past 50 or so weeks to see how they stacked up. For search giant Google, that means its time to check out its annual Trends report. Besides the most popular search term (the late, great Robin Williams), the most searched for gadget (the iPhone 6) and most searched for disease symptoms (quite worryingly, Ebola took the crown here), we have the most searched for automaker. With the long-awaited sixth-generation of one of America's most iconic vehicles, the Mustang, and a ground-breaking update for the US market's perennial best seller, the F-Series, it should come as no surprise at all that Ford was Google's most searched for automaker in 2014. Jeep captured second place, while Dodge, took third. We suspect introducing a pair of cars with 707 horsepower had something to do with that bronze medal... Scroll down to see the rest of this year's most searched for automakers, and then head into Comments and let us know if you're surprised by any of these. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2015 Ford Mustang: First Drive View 55 Photos News Source: Google via AutoGuideImage Credit: Copyright 2014 Drew Phillips / AOL Dodge Ford Jeep Technology

Roadkill builds crazy-cheap 1968 Dodge Charger rat rod using an old motorhome

Certain requests for description simply cannot be fulfilled, like if someone asked you to describe Picasso's Guernica or Gilliam's Brazil. There is only one appropriate answer to such entreaties, and that is: "You just gotta see it." That's where we are with the latest episode of Roadkill, wherein Messr's Freiburger and Finnegan dig out a 1968 Dodge Charger that Freiburger acquired in exchange for a set of cylinder heads, and intend to stuff it with the big-block motor from a long-bed, three-quarter ton Dodge pickup.
Only the pickup is too nice to tear apart, and the Charger needs a whole lot more lovin' - and parts - than initially expected. Enter, stage right, the Class A Dodge Pace Arrow motorhome with a 440 big-block purchased for $1,000, and a retired Plymouth Fury from a previous episode.
What ensues over the course of the 40-minute installment is more cuttin', yankin', leakin', stallin', hammerin' and smokin' action than you've seen in a long time, and some techniques that would have made even Cooter wonder, "I'm not sure if we should do that." By the end, though, the payoff is good enough to make you think about perusing AutoTrader for a '68 Charger just to see if maybe...