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Dodge could enter Peugeot's Le Mans-bound 9x8 hypercar in IMSA races

Fiat-Chrysler Automobiles (FCA) and PSA Group merged under the Stellantis umbrella in early 2021 to achieve economies of scale, and this benefit could surprisingly extend to racing. Executives are debating whether to give Dodge its own version of Peugeot's recently-unveiled 9x8 hypercar to race in America, according to a recent report. "While we only heard [the new rules] confirmed a week ago, it has certainly led to some very open discussion, not only about whether Peugeot might add races in the United States, but also about whether the spine of this car might have opportunities with other brands in the Stellantis Group. There are no conclusions yet, but there are now open discussions," affirmed Jean-Marc Finot, the Senior Vice President of Stellantis, in an interview with Racer. His comments refer to an agreement signed in July 2021 by the Automobile Club de l'Ouest (ACO), the Federation Internationale de l'Automobile (FIA), and the International Motor Sports Association (IMSA). They chose to align their technical regulations to let manufacturers compete in different events on both sides of the pond without going through the resource-consuming process of developing a specific car for each series. As of writing, the Le Mans Hypercar (LMH) and Le Mans Daytona h (LMDh) categories fall under the newly-announced common set of rules. On the surface, this means Peugeot could enter its 9X8 (pictured) in the WeatherTech SportsCar Championship as soon as the 2023 season. While this is seemingly under consideration, Peugeot has little to gain from winning a major race in the United States. It hasn't sold cars here since 1991, and its long-mooted comeback was canned after PSA merged with FCA. Giving a variant of the 9X8 to Dodge is a more credible possibility, according to Racer. If not Dodge, then who else? Chrysler hasn't been linked to racing or performance for decades. Jeep is no stranger to performance vehicles, but IMSA would be pushing it. Ram is Ram, while Fiat, Alfa Romeo, and Maserati are rooted in Europe. The rest of the Stellantis brands (like Opel, Lancia, and Citroen) are not distributed in America. Nothing is official, and the publication stressed it's unclear whether Dodge will commit part- or full-time to the series (assuming the program receives the green light). Finot underlined the parallel car would use the 9X8's "spine," so don't expect to see a Peugeot hypercar with a Dodge emblem driving flat-out on the Sebring International Raceway.

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge celebrates centennial with Charger and Challenger 100th Anniversary Editions

In 1914, the Dodge brothers went from being a parts supplier to a full-scale automaker, and to celebrate the centennial of this milestone, Dodge will offer special editions of the 2014 Charger and Challenger early next year. Both cars will be sold in limited numbers (although no specific number was given), and these cars will stand out thanks to unique touches like 20-inch wheels, 100th anniversary edition logos and the exclusive High Octane Red Pearl Coat paint job (shown above).
The 100th Anniversary Edition package, which runs $2,200 on the 2014 Charger and $2,500 on the 2014 Challenger, comes with red or black leather seats with a cloud print (for a denim-like look) and metal badges on the seatbacks that read "Dodge Est. 1914," while similar logos are also found on the wheel center caps and front fenders. The instrument gauges are unique to each car, with the Charger getting black gauges and the Challenger getting white gauges, and to enunciate the 100-year anniversary, both cars have red numerals on the speedometer for the 100-mile-per-hour mark.
Finishing off the 100th Anniversary Edition cars, which will be offered on V6 and R/T models, Dodge adds a flat-bottom steering wheel and embroidered floor mats as a part of the package. Scroll down for the full press release for these commemorative models.