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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Chrysler investing $20M in Toledo plant to support 9-speed auto production

In 2011, Chrysler announced a $72-million investment in its Toledo Machining Plant to modernize production of the eight- and nine-speed torque-converters for automatic transmissions made there. That upgrade work won't be finished until Q3 of this year, but Chrysler has already announced a further $19.6-million investment to increase production capacity for the nine-speeders.
The extra units will be necessary because the nine-speed transmission they'll be mated to is going into three popular models: it will debut on the 2014 Jeep Cherokee, then go into the Chrysler 200 and Dodge Dart. The company predicted that this year alone it would sell 200,000 units equipped with the nine-speed tranny, and it is spending some $374 million in addition to the investment in Toledo to upgrade production capacity for it.
The work attached to this new investment won't begin until Q3 of 2014, and it will be finished by the end of that year. There's a press release below with all the details.

Junkyard Gem: 1963 Dodge Dart two-door sedan

The 1963-1966 Dodge Dart, sibling to the Plymouth Valiant, was sturdy, cheap, and easy to drive, and it sold very well. Here's a worn-but-solid example of the two-door '63 Dart sedan, spotted in a Denver-area self-service wrecking yard. The only transmission choices for the Dart this year were a three-speed manual and an automatic controlled by Chrysler's famous dash-mounted pushbutton shifter. These shifters worked surprisingly well, even when used for road racing. Starting in the 1964 model year, the Dart could be purchased with a 273-cubic-inch V8 engine, but in 1963 Dart buyers had but two engine choices: a slant-6 displacing 170 cubic inches and good for 101 horsepower and a slant-6 displacing 225 cubic inches and making 145 horsepower. This car has the big engine. This is one of the most reliable engines to come out of Detroit, period. The interior is pretty beat, but the metal isn't rusty. You'd think that someone would have rescued this car long before it came to this sorry end, but perhaps Dart restorers only want numbers-matching V8 cars these days. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "The new kind of compact in the large economy size."