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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Ranking Dodge's Charger Hellcat with the fastest sedans in the world

"This is a car that most brands would never bring to market." - Tim Kuniskis
Dodge CEO Tim Kuniskis had reason to be confident, perhaps even a bit cocky at the reveal of his brand's newest halo car, the 2015 Dodge Charger SRT Hellcat. As he said simply, it's the "quickest, fastest and most powerful sedan in the world."

2013 Dodge Challenger R/T Redline revs into Chicago

When Dodge released the Challenger Rallye Redline last year, it brought a new dimension of styling to the car's classic muscle car lines, but it was only available in V6 form lacking the oomph to back up its sinister appearance. To remedy that situation, Dodge is unveiling the Challenger R/T Redline, powered by a Hemi V8 engine, at the Chicago Auto Show.
Other than the extra cylinders, most of the R/T's Redline package carries over from the Rallye model including the custom-look 20-inch black chrome wheels with red paint accents, but the R/T version of the package gets more of a retro look to the side stripes with graphite graphics featuring Redline lettering. Cars equipped with the six-speed manual transmission will get a performance-tuned, low-restriction exhaust allowing the engine to produce 375 horsepower and 410 pound-feet of torque; cars with the five-speed auto are rated at 372 hp and 400 lb-ft, but they do offer a bright chrome Mopar t-handle shifter and steering wheel paddle shifters.
The R/T Redline Group is offered only on cars painted in Billet Silver, Granite Crystal, Bright White and Pitch Black, and it adds just $1,995 to the MSRP of the Challenger R/T (starting at $31,990) and the Challenger R/T Plus (starting at $33,990), which adds features like Nappa leather and Boston Acoustics speakers.