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Dodge muscle cars, armored Jeep to star in Furious 7 [w/video]

We're less than a month away from the smorgasbord of speed, stunts and shooting that is Furious 7, and it arrives in theaters on April 3 as one of the first big films of the year. Starring Fast and Furious regulars Vin Diesel, Paul Walker and Dwayne "The Rock" Johnson, plus Jason Statham as the big villain, this entry looks to be another exciting addition to the franchise. With such a major movie that features cars as much as the actors, it shouldn't be a surprise that an automaker is getting in on the action as a promotional partner. FCA US supplied nearly 30 vehicles for the film, including prominent roles for a 2015 Dodge Charger, Challenger R/T and armored Jeep Wrangler Unlimited. To really play up the connection, the automaker has laid out a global advertising campaign featuring its models. The marketing includes a variety of unique spots with the cars appearing online and in music videos. Among them in the US is a TV ad called Flash to the Future (embedded below) for the Challenger. Hopefully, Furious 7 can live up to all its pre-release hype. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cars, Movies and Music Come Together as Dodge Partners with Universal Pictures and Atlantic Records on 'Furious 7' 'Furious 7' opens April 3 and features 2015 Dodge Challenger, Dodge Charger R/T and 'armored' Jeep® Wrangler Unlimited Dodge launches multitier marketing initiative to promote action-thriller, including 'Flash to the Future' television ads for U.S. markets and across international countries, and Furious 7 web landing page at www.dodge.com/en/furious-7 Dodge vehicles also showcased in new music videos of songs from Atlantic Records 'Furious 7: Original Motion Picture Soundtrack,' available in stores and at online retailers March 17 March 9, 2015 , Auburn Hills, Mich. - Dodge, which has been a part of the blockbuster Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for "Furious 7," in theaters April 3, and a first-ever partnership with Atlantic Records on music videos that support the label's "Furious 7: Original Motion Picture Soundtrack," available March 17 and available now for pre-order at http://smarturl.it/furious7.

Rare Dodge Daytona found in barn heads for auction

An American icon is headed to Mecum's Kissimmee, Florida auction next January. Charlie Lyons, owner of a restoration shop focused on old Chrysler products, got a lead on a two-owner 1969 Dodge Charger Daytona that had been sitting in a barn in Glenwood, Alabama for decades. Dodge built 560 Charger Daytonas (Canada and US production) to homologate the model for NASCAR racing, and then that car and the successor Plymouth Superbird terrorized NASCAR tracks for 18 months. The production car, however, 18 feet long and considered ugly, wasn't popular at the time, so many were beat up or simply disappeared. Around 385 are thought to exist today. Lyons said the first owner of this car was the town judge, who bought it for his wife. In 1974 the second owner - just 18 years old at the time - bought it for $1,800 so he could drive it to Panama City, Florida, for Spring Break, and had flames painted on the front fenders and the scallops trimmed in white. Otherwise this barn find is complete and stock, with matching numbers throughout, R4 Charger Red paint and a white tail, bucket seats, center console, three-speed TorqueFlite automatic, and 20,553 miles on the 440-cubic-inch Magnum V8. Hot Rod has the long story of how Lyons found the car and convinced the owner to sell for what he jokingly called "a shoebox full of folded money." Hagerty says a concours-worthy model can command $262,000. Mecum's pre-sale estimate for this Charger Daytona is $150,000 to $180,000. That sounds steep, but Mecum did sell another perfectly restored Hemi-powered 1969 Charger Daytona for $900,000 at this year's Kissimmee auction to actor David Spade. Related Video:

Dodge Challenger R/T Shaker and Mopar '14 Challenger up the retro appeal

The reborn Dodge Challenger might be getting a bit long in the tooth, having been on the market in its current form since 2008, but Chrysler isn't going to give up on its brutish, full-size two-door just yet. For this year's SEMA Show, the Challenger will be getting a new Mopar edition, as well as a retro-cool shaker hood on the 5.7-liter, Hemi-equipped R/T models.
As we mentioned last night, the Shaker Package will cost $2,500, but includes the Super Track Pak (new steering rack, brake linings, upgraded shocks and 20-inch Goodyear Eagle F1 Super Car tires), a $595 option on its own. The shaker hood result in a performance bump of any kind, but the blacked-out, pop-up scoop is a nifty feature that hasn't been seen on a production car since the Ford Mustang Mach 1 in the early 2000s.
The Mopar '14 Challenger (pictured right) follows the cues of previous Mopar Editions, which have included the 2010 Challenger, 2011 Charger, 2012 300 and 2013 Dart. Only 100 Mopar '14 Challengers will be produced, and they'll include the new shaker hood, Mopar's distinctive blue graphics and wheels, and whatever is pilfered from the accessory catalog.