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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Dodge offering novel 1-year lease on '14 Challenger and Charger models

Dodge is just days away from unveiling refreshed versions of the Charger and Challenger at the 2014 New York Auto Show, models promising updated styling and new powertrain options. Depending on how you look at it, the company is either so confident in its forthcoming 2015 models that it's offering an interesting Double-Up lease deal on the current vehicles, or it's so eager to clear out existing stock that it's resorting to novel lease deals. In any case, what they present is an interesting scenario, one which allows buyers to get the existing model right now, and then trade up to the facelifted 2015 models in one year.
Starting April 17, when the refreshed cars debut through the end of August, buyers can lease a 2014 Charger or Challenger for one year and exchange it for a three-year lease on a 2015 model next year, with no additional money down and the same monthly payment. Customers can even switch vehicles when the new lease starts. If drivers want to buy the '15, they get $1,000 off the purchase price. To be eligible, both leases must use the same dealership and be financed through Chrysler Capital. The Double-Up deal excludes the SRT versions of both cars and Charger SE models.
To offset the flood of one-year-old models coming back to dealerships, Dodge has struck a deal with rental car agency Enterprise, which has agreed to buy them all. "One-year leases are highly unusual in the industry," said company spokesperson Ralph Kisiel, and the fleet sale deal is what makes it possible.

Dodge Charger SRT Hellcat in the works

In Autoblog's recent First Drive of the 2015 Challenger SRT with the 707-horsepower Hellcat V8 we found its engine to be as brutally powerful as the numbers would suggest, even if it wasn't the best handler. However, the muscle-car-styling just isn't right for some buyers that need four doors and proper rear seats to haul around the family. It appears that Dodge has their backs, though, because the Hellcat is very likely on its way into the Charger in the near future. Imagine the looks on your passengers' faces when you stomp down on the throttle.
According to Road and Track, when Dodge submitted the Hellcat for engine power certification to the Society of Automotive Engineers, the company included the Charger on the paperwork. That showed that the automaker wanted the engine checked out for the sedan, too. R&T reckons the 707-hp Charger would hit the road about a year from now, clearing the Challenger for a year of exclusivity with the powerplant.
When the Charger SRT Hellcat does hit the road, it may carry a very special accolade. Assuming nothing beats it in the meantime, it might be the world's highest horsepower production sedan. Think on that for a second. Even a Mercedes S65 AMG only has 621 horsepower, though a good bit more torque at 738 pound-feet to the Dodge's 650 lb-ft. So while the beastly engine is getting put into other models, where else would you like to see it? The Ram? Grand Cherokee? Let us know in Comments.