New 2013 Dodge Dart Mopar 13 Special Edition - #126 Out Of 500! on 2040-cars

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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Autoblog Minute: 2016 Dodge Charger pursuit vehicle gets Uconnect 12.1

Dodge introduces new tech into its 2016 pursuit vehicles that even Jake and Elwood couldn't outrun. Autoblog's Adam Morath reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Dodge introduces new tech into its 2016 pursuit vehicles that even Jake and Elwood couldn't outrun. I'm Adam Morath and this is your Autoblog Minute. The 2016 Dodge Charger Pursuit vehicles are getting Uconnect 12.1. The system's new laptop size touch screen will be dash mounted and at 12.1" is 5 times larger than the current Uconnect 5.0 system. Features of Uconnect 12.1 [00:00:30] include an all-new drag and drop menu bar and Siri Eyes Free. No clunky laptops needed because the system is ergonomically located in the dash. The SRT pursuit vehicles will also be getting 370 hp, factory-installed Mopar upfit packages and an advanced all-wheel-drive system for maximum tactical performance, all-weather traction and fuel-efficiency. [00:01:00] It's clear that the new Charger pursuit vehicles have all the best tech available from Dodge but one important question remains: Do these cruisers got S.C.M.O.D.S.? For Autoblog, I'm Adam Morath. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Dodge Technology Autoblog Minute Videos viral video

Dodge Charger Hellcat makes 1,032 hp with Hennessey help

Sometimes you just want four doors. Earlier this week we brought you Hennessey's riff on the Dodge Challenger Hellcat. Now comes the Charger. Much like its two-door sibling, the Charger gets boosted to as much as 1,032 hp and 987 lb-ft of torque (at the crank) thanks to the addition of a twin-turbocharging setup that works with the factory supercharger. The turbo headers and downpipes are stainless steel, and there is a high-flow air-to-water intercooler and dual-turbo waste gates. Hennessey also beefs up the fuel injectors, fuel pump, and the rest of the fuel system. The engine management system and chassis are recalibrated to accommodate all of this. You also get numbered plaques signed by John Hennessey, the boss of the Texas tuning outfit, and the technician who does your build. Hennessey's additions result in zero-to-60 mph sprints in 2.7 seconds, and the big sedan can run the quarter mile in 9.9 seconds at 142 mph. Like the Challenger, the Charger has the same disclaimer: the lofty horsepower figure comes from an engine dyno, and it will be a 15-to 20-percent lower at the rear wheels. Related Video: Image Credit: Hennessey Performance Dodge Performance Sedan Hennessey dodge charger hellcat