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1970 Hemi Challenger is a family heirloom with serious muscle

Petrolicious turns up the emotion in its latest video about a family's connection to their 1970 Dodge Challenger. The orange muscle car that gets the spotlight here is a remarkably beautiful vehicle, but the story of a father and his sons at the core of this clip might leave you feeling a little misty eyed. Juan Escalante is the current owner of this Challenger, but it belonged to his dad first. Juan's father spotted the iconic muscle car during the 1969 Detroit Auto Show and had to have one. He soon placed an order for the orange '70 Challenger R/T with the rare combination for that year of a 426 Hemi V8 and a four-speed manual gearbox. The family even brought the coupe with them when they moved to Venezuela in 1972, and local fans dubbed it El Hemi. However, parts were scarce for the muscle car in that country, and it returned to the US in 1996 for a restoration. Now, the rumbling Challenger with its Coke-bottle profile and black hood is the world's most awesome family heirloom for the Escalantes. In this poignant video, Petrolicious shows how the coupe connects Juan to his father. Related Video:

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Chrysler almost smothered the Hellcat before it lived

Chrysler's 6.2-liter supercharged Hellcat V8 was an absolute sensation from the very moment it was announced, and honestly, how could it not have been? Packing 707 horsepower and 650 pound-feet of torque, its numbers immediately put every other production muscle car (and many supercars) to shame. Plus, we soon learned that would be wrapped in a package retailing for around $60,000 - a pittance compared to other vehicles offering similar grunt. However, the Hellcat almost never got the chance to rumble under the hood of the Challenger and Charger.
The Hellcat was initially proposed back in 2011, back when Fiat was deciding its future strategy for Chrysler Group, according to Automotive News. At the time, the company was just emerging from its bankruptcy doldrums, and an ultra-high-performance V8 wasn't exactly a must-have item. The program didn't move forward. However, SRT engineers kept fighting, according to AN, and four months later, they received the green light to pull the project off the shelf and continue developing the Hellcat. The muscle car world is certainly better for that decision.
The work of those engineers focused on taking Chrysler's standard 6.2-liter V8 and making it reliably handle all of the extra power from the supercharger. "It came down to micron levels of changes in the crank to be able to withstand the pressures of the engine," said Chris Cowland, director of advanced and SRT powertrain, to Automotive News. The changes amounted to switching out about 91 percent of the parts to make the Hellcat, including some quite minuscule alterations. For example, the washer holding the supercharger pulley is embedded with industrial diamonds to keep it from slipping.