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Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...

2015 Dodge Viper GTC available in 25 million no-cost combos with 1 Of 1 bespoke program

What's the one thing no car can have too much of? Here's a hint – it's not power. It's not efficiency, either, or technology, or even safety. It's exclusivity. It's one reason Rolls-Royce has become a legend building absolutely bespoke motor vehicles, and it's the reason Dodge, of all companies, is offering a new GTC trim level for its Viper supercar. Now, you might be asking what's so special and exclusive about a trim level? Well, in the Viper GTC's case, it gives owners access to a catalog of 8,000 shades of paint for the exterior, 24,000 "hand-painted" custom stripe patterns, 10 different wheel options, 16 interior trims and no fewer than six aerodynamic packages. That results in 25 million different configurations for the 645-horsepower snake. Most shockingly, the customization choices come at no additional cost on the GTC model. And it's only the start. Ordering a GTC will enroll customers in a unique VIP program called Viper Concierge, which according to Dodge, "offers an exclusive point of contact throughout the custom Viper build process." In other words, buyers will be given the means to stay right on top of their car's production, through the 140-to-160-hour painting process, which itself will be fully documented with pictures and through a mobile-friendly website, to the actual construction of their GTC. The Concierge process will start with the ordering stage, which will include Dodge sending customers a paint chip showing the owner's custom choosing, which they can confirm or refuse. Shortly thereafter, Dodge will send buyers a 1:18-scale "speed-form" replica in their chosen custom colors, once again to confirm or deny the build. Once the buyer's color and option selection is locked-in, that car becomes a one-of-one Viper for that year – no other buyer will be permitted to build a Viper to the same specifications. The concierge service also grants access to the Viper Ambassador Owner's Portal, where orderers can track their car's build process, receive weekly updates and share their excitement with (jealous) friends and family. And once the car is complete, it will be fitted with a custom dash plaque identifying its bespoke provenance – the owner can choose to have their name put on the badge, the car's nickname, or whatever they wish (Dodge will also ship each Viper with a second blank plate to include if the original owner sells the car).

Dodge recalls 2011-2016 Charger to give owners wheel chocks

A bizarre new recall gives wheel chocks to Dodge Charger owners so that people remain safe while changing the sedan's wheels. The campaign covers 441,578 examples of the 2011-2016 Charger in the US; plus 19,229 in Canada; 4,969 in Mexico, and 38,947 outside the NAFTA region. According to Dodge's announcement, owners should use the chocks to stabilize the Charger when using a jack to change the wheels, like in the case of a flat tire. Without them it's possible for the sedan to fall off the jack. The company is aware of three minor hand injuries from this problem. Dodge will notify owners by mail when they can pick up the free wheel chocks. FCA US spokesperson Eric Mayne offered Autoblog a more detailed explanation about this recall. "The body structure of this vehicle is unique. If owner's manual instructions are not followed, slippage may occur. Chocks are being provided to help ensure the instructions are followed," he said. "We are continually analyzing warranty data to identify ways to improve the ownership experience. When tire-jack data was reviewed, we identified a need to further assist our customers." Statement: Wheel Chocks February 3, 2016 , Auburn Hills, Mich. - FCA US LLC is conducting a voluntary safety recall to supply wheel chocks for an estimated 441,578 full-size sedans in the U.S. The chocks are for use, as instructed in the vehicle's owner's manual, when employing a tire jack to change wheels. When positioned diagonally opposite to the wheel being changed, the chocks will help stabilize the vehicle. Failure to follow the manual's instructions with an affected vehicle may cause the vehicle to come off the tire jack. FCA US is aware of three related injuries – all minor. The recall is limited to 2011-2016 Dodge Chargers. Also affected by the campaign are an estimated 19,229 cars in Canada; 4,969 in Mexico and 38,947 outside the NAFTA region. Recall notices will advise affected customers when they may obtain their wheel chocks, which will be supplied free of charge. Customers with questions or concerns may call the FCA US Customer Care Center at 1-800-853-1403.