1972 Dodge Demon on 2040-cars

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Dodge idles Viper production again at Conner Avenue

You've got to hand it to Dodge for having the gumption to put the original Viper into production in the first place. It was, after all, much more of an emotional decision than a practical one, and a move which saw the first production V10 engine placed in a road car - long before the advent of the Lamborghini Gallardo, Audi R8, Porsche Carrera GT or Lexus LFA, not to mention the other Ford, BMW and Volkswagen Group models that used such engines.
It's now been 22 years since the first Viper entered production and the Viper still rolls on several generations later, but we're sad to say that courageous decision has not always been met with overwhelming sales success. In fact parent Chrysler was forced to idle the Conner Avenue plant where the Viper is made back in April due to slow sales. And while production resumed again as planned on June 23, it apparently didn't do the trick.
As a result, Chrysler corporate communications chief Shawn Morgan revealed to Autoblog that the assembly line has been shut down again for another two weeks. The line was up and running for nearly two full work weeks from June 23 until the holiday weekend that started on Thursday, July 3. But instead of coming back online today as planned, it's been idled again for the weeks of July 7 and 14. That means it will be July 21, at the earliest, before the serpentine supercars start slithering down the assembly line at Conner Avenue again. Once it does, however, production is set to resume at the same pace it was before the shutdown.

FCA adds 88k Dodge Challengers to Takata inflator recall

The Takata airbag inflator recall from FCA US is growing 88,346 vehicles larger in the US after the company's discovery of the faulty parts in the 2008-2010 Dodge Challenger. The affected examples have production dates between September 19, 2007, and October 29, 2010, and the coupes need the replacement components on the driver's side. According to chronology posted by the National Highway Traffic Safety Administration (as a PDF), the automaker was auditing the models covered under the campaign in July and "identified a population of vehicles that was inadvertently excluded." Initially, FCA believed these cars were using an unrecalled Takata inflator. The audit revealed that the affected cars indeed used a recalled version. As with the rest of the faulty parts, exposure to moisture can cause them to ignite too quickly during an airbag deployment and spray shrapnel at occupants. The problem has been linked to at least eight deaths worldwide and a vehicle fire in Japan. The Challenger wasn't previously part of FCA's 3.3-million unit national campaign or the subsequent expansion. According to FCA US the parts to complete the repairs in these Challengers aren't currently available. However, owners will be notified of the issue by mail starting August 14. They will receive a second notice when the parts become available. Related Video: RECALL Subject : Driver Side Frontal Air Bag Inflator May Rupture Report Receipt Date: JUL 10, 2015 NHTSA Campaign Number: 15V444000 Component(s): AIR BAGS Potential Number of Units Affected: 88,346 All Products Associated with this Recall Vehicle Make Model Model Year(s) DODGE CHALLENGER 2008-2010 Details Manufacturer: Chrysler (FCA US LLC) SUMMARY: Chrysler (FCA US LLC) is recalling certain model year 2008-2010 Dodge Challenger vehicles manufactured September 19, 2007, to October 29, 2010. The affected vehicles are equipped with a dual-stage driver frontal air bag that may be susceptible to moisture intrusion which, over time, could cause the inflator to rupture. CONSEQUENCE: In the event of a crash necessitating deployment of the driver's frontal air bag, the inflator could rupture with metal fragments striking the driver or other occupants resulting in serious injury or death. REMEDY: Chrysler will notify owners, and dealers will replace the driver's frontal air bag inflator, free of charge. Parts to remedy the vehicles are not currently available. Interim notices will be mailed to owners beginning August 14, 2015.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.