1964 Dodge Dart Convertible on 2040-cars

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Cars.com runs 11-second quarter with Dodge Charger Hellcat

The Dodge Charger SRT Hellcat and its Challenger sibling are two of the heroes of the modern performance world. With a headline-grabbing 707 horsepower from a supercharged 6.2-liter V8, their output even shames many supercars. But how quick can one really cover a quarter mile? Cars.com recently decided to find out by taking a Charger Hellcat to the drag strip to see if the sedan lived up to Dodge's 11-second claims. The results were quite impressive. After 13 quarter-mile runs of adjusting variables like the tire pressures and the car's various electronic aids, the Charger Hellcat managed a pass in 11.03 seconds at 126.61 mph – the pinnacle result of the day. This car was mechanically stock and wore the optional Pirelli P Zero tires. According to Cars.com, other quick sprints reached 11.09 seconds and 11.1 seconds, which even beat the site's 11.41-second best from a Challenger Hellcat last year. Getting the Hellcat's prodigious power down without losing traction was a challenge, even on the summer tires. Cars.com thought it had a run that could have dropped below 11 seconds, but then the wheels spun. Using the factory-recommended pressures, the Charger Hellcat was no still slouch with an 11.27-second time recorded, but taking things down to 25 psi proved the quickest at the strip. We already knew that the Charger Hellcat was a wonderful vehicle for eating up huge gulps of asphalt at high speeds and could verify its 204-mile-per-hour top speed (quite a bit faster, incidentally, than the Ferrari California T's 196 mph top-speed). Apparently, the 11-second quarter-mile claim is just as accurate. Also, for any curious owners, the Cars.com story divulges many of the tweaks required to reach this seriously quick time. Related Video:

Challenger A/T Unlimited Concept could be your next Hellcat-powered ORV

This past June I spent an excellent day hanging out with Joey Ruiter, driving and discussing his Reboot Buggy project. Before heading home, I let him know that he was more than welcome to keep me abreast of whichever new automotive project he'd get into. You can never have too many car designers and one-off fabricators in your Rolodex, right?
Ruiter recently made good with the follow-up, emailing me with details on this Dodge Challenger A/T Untamed Concept that pushes a lot of hot buttons for the muscle car and off-roading enthusiasts.
This all-terrain Mopar is a lot more than a Challenger body dropped on a truck chassis, too. A materialized version of the A/T would included a completely new, long-travel suspension, skid plates, body armor and rock sliders, and obviously flared fenders to help accommodate a hellacious set of off-road-ready tires. The dramatically revised underpinnings would be topped with a slick graphics package and a killer lower light bar, all making the A/T look quite cohesive in its own, radical way. And the result would be a car no longer limited to mere road-driving.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.