1998 Dodge Dakota Sport Extended Cab Pickup 2-door 3.9l on 2040-cars

Auto blog

Does the future of Fiat-Chrysler include Dodge?

Wards Auto reports the future of Dodge is looking uncertain. Fiat has more or less laid out it's game plan for the next few years, and while the Chrysler, Fiat and Jeep lines are set to receive plenty of love, Dodge isn't so lucky. Fiat has already hobbled Dodge significantly by splitting off the brand's trucks into a separate Ram line.
Wards says that after the Avenger rides off into the sunset early next year, Fiat-Chrysler won't replace the model, leaving a gaping midsize hole in the Dodge lineup. The report also cites unnamed sources as saying that at least two other current Dodge products will move to the Chrysler line.
One of those could very well be the Grand Caravan. Chrysler has already made it clear that it plans to trim redundancy between its minivan offerings, but it has yet to clarify which other vehicle could sail under the Chrysler banner moving forward. Either way, such changes to the product line would theoretically leave Dodge with just four models.

Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

John Schneider's General Lee Dodge Charger up for auction

Over 150 years after it was first adopted, the Confederate flag is disappearing from license plates, state-legislature flagpoles, and even toy cars across the American South. While some are ready to bury those Stars and Bars forever as a symbol of racism and slavery, others will miss them as an emblem of freedom. Regardless of where you stand, the emergence of this particular vehicle on the auction block couldn't have come at a more poignant time. It's a 1969 Dodge Charger, and as you can see it's been done up just like the General Lee from The Dukes of Hazzard. While it may not be one of the cars used in the original television series, it's not without its provenance. The vehicle is the last of four that were customized by John Schneider, the actor who – long after the rebel flag ceases to fly – will forever be remembered for his portrayal of Bo Duke on that timeless television show. It's painted orange, emblazoned with the number 01 on the doors, the words "Bo's General Lee" above each window, and that controversial flag on the roof. It also features signatures and messages inscribed by Schneider, as well as by Sonny Shroyer (who played Deputy Enos Strate on the show), and by sportscaster and former pro basketball player Jalen Rose who once owned the car. It appeared alongside Schneider in commercials and films, and in the pages of the Mopar Collector's Guide. Now it's set to be sold off to the highest bidder this weekend by Invaluable Auctions and Julien's Auctions, where it's expected to fetch between $200,000 and $300,000 – assuming the latest controversies don't hinder its chances.