1989 Dodge Dakota Sport Convertible Pickup 2-door 3.9l on 2040-cars

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Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

2015 Dodge Viper GTC available in 25 million no-cost combos with 1 Of 1 bespoke program

What's the one thing no car can have too much of? Here's a hint – it's not power. It's not efficiency, either, or technology, or even safety. It's exclusivity. It's one reason Rolls-Royce has become a legend building absolutely bespoke motor vehicles, and it's the reason Dodge, of all companies, is offering a new GTC trim level for its Viper supercar. Now, you might be asking what's so special and exclusive about a trim level? Well, in the Viper GTC's case, it gives owners access to a catalog of 8,000 shades of paint for the exterior, 24,000 "hand-painted" custom stripe patterns, 10 different wheel options, 16 interior trims and no fewer than six aerodynamic packages. That results in 25 million different configurations for the 645-horsepower snake. Most shockingly, the customization choices come at no additional cost on the GTC model. And it's only the start. Ordering a GTC will enroll customers in a unique VIP program called Viper Concierge, which according to Dodge, "offers an exclusive point of contact throughout the custom Viper build process." In other words, buyers will be given the means to stay right on top of their car's production, through the 140-to-160-hour painting process, which itself will be fully documented with pictures and through a mobile-friendly website, to the actual construction of their GTC. The Concierge process will start with the ordering stage, which will include Dodge sending customers a paint chip showing the owner's custom choosing, which they can confirm or refuse. Shortly thereafter, Dodge will send buyers a 1:18-scale "speed-form" replica in their chosen custom colors, once again to confirm or deny the build. Once the buyer's color and option selection is locked-in, that car becomes a one-of-one Viper for that year – no other buyer will be permitted to build a Viper to the same specifications. The concierge service also grants access to the Viper Ambassador Owner's Portal, where orderers can track their car's build process, receive weekly updates and share their excitement with (jealous) friends and family. And once the car is complete, it will be fitted with a custom dash plaque identifying its bespoke provenance – the owner can choose to have their name put on the badge, the car's nickname, or whatever they wish (Dodge will also ship each Viper with a second blank plate to include if the original owner sells the car).

Mopar '13 Dart will roll into Chicago next week

We think this officially counts as a tradition. Every year going back to 2010, Mopar has rolled out a limited edition version of a popular product from the Chrysler Group portfolio. First it was the Mopar '10 Challenger, then the Mopar '11 Charger, then last year's Mopar '12 300, and this year it will be the Mopar '13 Dart, which will make its official world debut next week at the 2013 Chicago Auto Show.
Limited in number to just 500 units, the Mopar '13 Dart is no mere appearance package, though the demeanor of the Dart will be murdered out with a gloss black finish, gloss black 18-inch wheels, a set of Mopar blue stripes and a mean-looking Mopar ground effects kit. Likewise, the interior is touched up with leather seats (a blue one for the driver and black hides for the passengers), gloss black and black chrome trim, blue accent stitching, a sport pedal kit and other Mopar interior accessories.
Turning our attention back to the mechanical bits, the Mopar '13 Dart comes with the car's most powerful engine, a turbocharged 1.4-liter MultiAir four (shared with Fiat 500 Abarth) that's paired with a manual transmission. Those big, black wheels get wrapped in low profile 225/40R18 performance tires, and keeping everything in check is an upgraded brake kit with slotted rotors. The steering has also been calibrated for performance, the suspension lowered seven millimeters, and the exhaust tuned for better engine breathing.