1970 Dodge Coronet on 2040-cars

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2015 Dodge Viper GTC available in 25 million no-cost combos with 1 Of 1 bespoke program

What's the one thing no car can have too much of? Here's a hint – it's not power. It's not efficiency, either, or technology, or even safety. It's exclusivity. It's one reason Rolls-Royce has become a legend building absolutely bespoke motor vehicles, and it's the reason Dodge, of all companies, is offering a new GTC trim level for its Viper supercar. Now, you might be asking what's so special and exclusive about a trim level? Well, in the Viper GTC's case, it gives owners access to a catalog of 8,000 shades of paint for the exterior, 24,000 "hand-painted" custom stripe patterns, 10 different wheel options, 16 interior trims and no fewer than six aerodynamic packages. That results in 25 million different configurations for the 645-horsepower snake. Most shockingly, the customization choices come at no additional cost on the GTC model. And it's only the start. Ordering a GTC will enroll customers in a unique VIP program called Viper Concierge, which according to Dodge, "offers an exclusive point of contact throughout the custom Viper build process." In other words, buyers will be given the means to stay right on top of their car's production, through the 140-to-160-hour painting process, which itself will be fully documented with pictures and through a mobile-friendly website, to the actual construction of their GTC. The Concierge process will start with the ordering stage, which will include Dodge sending customers a paint chip showing the owner's custom choosing, which they can confirm or refuse. Shortly thereafter, Dodge will send buyers a 1:18-scale "speed-form" replica in their chosen custom colors, once again to confirm or deny the build. Once the buyer's color and option selection is locked-in, that car becomes a one-of-one Viper for that year – no other buyer will be permitted to build a Viper to the same specifications. The concierge service also grants access to the Viper Ambassador Owner's Portal, where orderers can track their car's build process, receive weekly updates and share their excitement with (jealous) friends and family. And once the car is complete, it will be fitted with a custom dash plaque identifying its bespoke provenance – the owner can choose to have their name put on the badge, the car's nickname, or whatever they wish (Dodge will also ship each Viper with a second blank plate to include if the original owner sells the car).

Chrysler banks $507 million in Q2, trims 2013 earnings forecast

Chrysler has some good news and some bad news. First, profits were up 16 percent over the second quarter of 2012, bringing the Auburn Hills, Michigan-based manufacturer $507 million on the back of strong demand for trucks and SUVs (a recurring theme this quarter, particularly in the US). Q2 revenue was up as well, from $16.8 billion in 2012 to $18 billion in 2013. The bad news is that the Pentastar's overall earnings forecast for net income in 2013 has been trimmed from $2.2 billion to between $1.7 and $2.2 billion, according to Automotive News.
In addition to the adjusted net income forecast, Chrysler tweaked its operating profit from $3.8 billion to between $3.3 and $3.8 billion. This has gone largely unexplained by Chrysler, perhaps hoping the news of a three-percent increase in its transaction prices for Q2 will allow it to sweep this adjustment under the rug.
The star of the show for Chrysler has been its US sales, which saw a 10-percent jump, both bettering the industry average of eight percent and improving over the same stretch of 2012. As with the increase in transaction prices, Chrysler has the new Ram pickup and Jeep Grand Cherokee to thank. Perhaps most worrying from this report, though, is that every brand in the automaker's stable saw an increase in sales... except for the Chrysler brand itself.

2025 SRT Hellcat concepts as previewed by high schoolers

Fiat Chrysler Automobiles has some very talented designers in its ranks. Like any good company, though, the automaker is always on the lookout for early talent. Even if they're still in high school. One of those talent-seeking initiatives is the company's Drive for Design contest, an event open to tenth-, eleventh-, and twelfth-grade students that are hoping for a future in design. For this year's event, students from across the country were given a shot to design their vision for a 2025 model-year Dodge SRT Hellcat. The results are impressive, as you can see in the gallery above. First place went to Ben Treinen, from Archbishop Moeller High School in Cincinnati. Second place was the only award to go to a student outside the Rust Belt, with Macon, GA's Harrison Kunselman, a student at Mount de Sales Academy taking the silver. Third place was won by a metro Detroiter – Bloomfield Hills High School student Hwanseong Jang, while fourth went to Andrew Gombac of Loyola Academy in Wilmette, IL. According to FCA, all four winners will have their sketches on display at the 2016 Autorama at Cobo Center at the end of February. They'll also win some pretty nifty prizes. First place will get a new Apple MacBook Pro, while second, third, and fourth get the new Apple iPad Pro and Apple Pencil (arguably just as good of a prize for budding designers). All four finishers will also attend a three-week automotive design course at Detroit's prestigious College for Creative Studies, have dinner with FCA designers, and score three passes to Autorama. FCA will cover travel and lodging to Auburn Hills. Read on for the official blast from FCA. Related Video: FCA US Design Team Announces Winners of Drive for Design Contest January 19, 2016 , Auburn Hills, Mich. - The FCA US LLC Design team today announced four winners in this year's Drive for Design contest. The FCA US Drive for Design contest challenged U.S. high school students in grades 10-12 to design a Dodge SRT Hellcat for the year 2025. "The Drive for Design contest continues to be a great way for the FCA US Design team to connect with students that show an interest in art and design," said Mark Trostle – Head of Dodge and SRT Design, FCA US LLC.