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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Car dealership in East Texas destroyed by tornado

Few things are as fundamentally and unconditionally destructive as a tornado. These cataclysmic phenomena pass through towns, leaving nothing in their wake but ruin and despair. According to an NBC affiliate in the Dallas-Fort Worth region, a car dealership in nearby Canton was hit by a tornado Saturday night. No employees were hurt. Four other people in the area weren't so lucky. Chrysler Dodge Jeep Ram of Canton's new showroom and service center were pounded by the storm, leaving dozens of cars in various states of ruin. Some merely lost windows, while others were flipped and left on their sides or roofs. Photos show piles of cars stacked up like Hot Wheels dumped on the ground. According to a statement from the National Weather Service, winds reached speeds of up to 140 mph. Two other tornadoes were reported in the region. The area has been declared a disaster zone and first responders from up to 100 miles away have swarmed in to help out those in need. According to Reuters, the storms Saturday killed 11 people nationwide. Related Video: News Source: NBC DFW, National Weather Service, Reuters via Automotive NewsImage Credit: Reuters Chrysler Dodge Jeep RAM tornado

Big rig gets blown over on Wyoming freeway, flattens police cruiser

A big rig navigating a stretch of windy Wyoming highway last week was blown over by high winds and landed on a Wyoming Highway Patrol cruiser. According to CBS News, three Wyoming Highway Patrol troopers responded to an accident along Interstate 80 near Elk Mountain on February 7. While the troopers were out of their cars assisting the crash victims, a white Volvo semi-truck lumbered up I-80 toward them. Wind gusts in that part of Wyoming were clocked in at up to 90 miles per hour on Tuesday, and one of them caught the semi as it neared the parked cruisers. Video from one of the cruiser's onboard cameras showed the big rig drift to the right as a big gust hit the trailer. Slowly, the whole rig tipped over and flattened one of the parked cruisers. The truck then slid a few feet on its side and came to a stop just aft of the cruiser. None of the troopers were injured in the incident, and two people in the truck came out of it unhurt as well. Patrol Lieutenant David Wagener told KGWN that that stretch of I-80 was closed on Tuesday to lightweight, high-profile vehicles. The truck driver was cited for the incident. High winds are no joke, and vehicles getting blown around or even clean off the road is a pretty common phenomenon. Way back in 2011, a truck got blown over in Utah. Then there was a train that got blown off a bridge in Louisiana in 2015. Related Video: News Source: CBS News, KGWN Auto News Dodge Volvo Driving Safety Truck Commercial Vehicles Police/Emergency Sedan semi truck rollover wyoming