1969 Dodge Coronet on 2040-cars

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Gas prices down, 707-hp engine production up... USA!

On Saturday, the United States of America will celebrate its 239th birthday. That means fireworks, barbecues, block parties, and, oh yeah, Hellcat engines and low fuel prices. The most American of (Mexican-built) powerplants, the big, loud, supercharged, 707-horsepower Hemi is slated for yet another production boost to match up with some serious demand, while the dino juice it runs on is cheaper than it's been in over half a decade. The Saltillo, Mexico engine factory already produces some 4,000 Hellcat engines each year – that's in addition to the Tigershark four-cylinder, the 5.7-liter Hemi, and 6.4-liter SRT Hemi V8s – and it's not entirely clear how many more might get added to that total. What we do know, though, is that Fiat Chrysler can't build the engines fast enough. "We're going to build more [Hellcats] for 2016," SRT boss Tim Kuniskis told Automotive News. "It's a small sliver of what we sell, but it really creates a halo for the rest of the lineup. For example, the next highest car, the Scat Pack Challenger, I have essentially a zero-day supply. It's sold out." This bit of good news comes on the back of something equally good – low summer gas prices. According to the US Energy Information Administration, the nationwide average for for "all formulations" of fuel in June sits at $2.885. Ignoring the remarkably low prices we saw in January and February of this year – figures that themselves hadn't been seen since May of 2009 – the national average hasn't sat that low since October 2010. So yes, it's a very a good time to be an American gearhead. News Source: Automotive News - sub. req., US Energy Information AdministrationImage Credit: US EIA Green Plants/Manufacturing Dodge Fuel Efficiency Coupe Performance Sedan dodge challenger srt tim kuniskis dodge charger srt

Dodge Viper returning to Le Mans this year?

If you were among the fans disappointed by Chrysler's recent decision to end the Dodge Viper's racing program, we may have some good news for you, as the racing outfit behind the campaign is reportedly working to bring the American supercars back to Le Mans this year. That racing outfit is Riley Technologies, a constructor perhaps best known for its Daytona Prototypes, but it has also prepared its share of GT racers, too. Chrysler charged Riley with leading its racing program for the new Viper GTS-R, campaigned it in the United SportsCar Championship and the 24 Hours of Le Mans. Auburn Hills made the unfortunate decision back in March to pull its Vipers out of Le Mans, and then in October to withdraw from the US series, as well, thereby effectively ending the program altogether. Disappointed though it surely was, Riley remains defiant. The North Carolina-based company is planning on taking the existing Vipers back to Le Mans on its own, with or without factory support. The Viper has, after all, proven a capable machine, having taken both the drivers' and teams' titles in the United SportsCar Championship this past season. "With Le Mans, every driver and every manufacturer needs to have their first trip there, and it isn't always what you want it to be, but we did show reliability and did have some pace," Bill Riley told Racer.com. "Since then, we've worked hard on the cars, they're now strong, front-running cars in the US, and we're working with the ACO on the BoP to make sure the cars are strong at Le Mans. They're super-reliable and fast, and we'd expect to be right in the mix with the other cars." Riley has kept the existing support staff in place, and once it secures its driver lineup and sponsors, chances look good that it could represent America well at Le Mans this year in either the GTE Pro or GTE Am class. Its predecessor did, after all, complete a three-year winning streak that saw it dominate the GTS class right up until its withdrawal in 2000. News Source: Racer.comImage Credit: FCA Motorsports Dodge Coupe Racing Vehicles

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.