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2015 Dodge Charger priced from $27,995, Hellcat from $63,995*

Ladies and gentlemen, let's get the most salient bit of information out of the way right off the bat: $63,995*. That's the amount of money Dodge dealers will be asking for (at the very least, naturally) for a 2015 Charger Hellcat (*plus $995 for destination on all pricing figures). That rather reasonable sum will bring home its buyer a 6.2-liter Hemi V8 engine boasting a supercharger to post such gaudy figures as 707 horsepower and 650 pound-feet of torque, leading to a top speed of 204 miles per hour to go along with an NHRA-certified quarter-mile time of 11.0 seconds.
With that out of the way, the rest of the 2015 Dodge Charger pricing information breaks down as follows: $27,995 will deliver a sedan with a 292-horsepower 3.6-liter Pentastar V6 engine, mated to an eight-speed automatic transmission. Moving up one step of the ladder nets the buyer an SXT model with the same engine, but a nicer chunk of technology and optional equipment for a $2,000 premium. All-wheel drive adds another $3,000. Hemi V8-powered R/T models now boast an eight-speed transmission bolted to the same well-loved 370-horsepower engine as before, for a base price of $32,995.
The SRT 392 model that had hitherto been the top-performing Charger brings with it an asking price of $47,385 while bargain hunters can equip a Charger R/T Scat Pack machine with that same 485-horsepower 6.4-liter Hemi, albeit with somewhat less posh interior bits and pieces, the removal of the 392's adjustable suspension and hi-po wheel and tire package for $39,995.

Dodge Challenger SRT Hellcat's 707 storming horses can be yours for $60k

We love a good deal on high performance. It's what traditionally makes muscle cars so appealing - you get lots of speed, for not a lot of money. For 2015, Dodge has taken this to its logical extreme, offering its new 707-horsepower, supercharged, V8-powered Dodge Challenger SRT Hellcat for just $59,900. For those wondering, that works out to just about $85 per horsepower, which when compared with a typical budget performance car, like the $24,995, 210-hp Volkswagen GTI ($119 per hp), demonstrates the Hellcat's astonishing value.
The information was revealed by a photo (click on the inset image to expand) taken at this week's Portland launch event (our man Seyth Miersma is just now on the ground and will have a full report on the madness that is the Hellcat soon) for the entire 2015 Challenger range, and reveals the Hellcat's price alongside its high-powered competitors from Ford and Chevrolet.
The discontinued 662-hp Mustang GT500 started at $56,000, while the 580-hp Camaro ZL1 starts off at $58K. Indeed, the only muscle car that outprices the Hellcat is the track-focused Camaro Z/28, a car that we're guessing could still wallop the Hellcat on the right piece of track, despite being down over 200 hp.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.