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2015 Dodge Viper getting small increase in power

The Viper is used to being the most powerful car in the Dodge and SRT stables, but the arrival of the 2015 Dodge Challenger SRT Hellcat means that's no longer the case. The serpentine supercar is, however, reportedly getting a small boost in output for 2015, amounting to all of five horsepower.
The increase was uncovered by Road & Track courtesy of the SAE J1349 certification process to which Detroit's Big Three automakers submit themselves and which reports the Viper's output at 645 hp instead of the 640 it was rated at until now. There are a hundred factors that could have contributed to the relatively mild boost in output (best guess? nothing at all changed...), but we doubt anyone's going to complain about some extra horses under the hood.
The five-horsepower boost brings the Viper that much closer to the 650-hp Chevy Corvette Z06, not to mention the 707-hp Hellcat, but the Viper's impressive power-to-weight ratio ought to mean it'll have little problem keeping up in a straight line - which is just one of the reasons why Chrysler won't shoe-horn the Hellcat into the Viper: as R&T points out, the supercharged engine is too heavy and the blower makes it too tall to fit in the Viper's engine bay.

Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

Dodge hoping Fast & Furious appearance gives Dart a sales jolt [w/video]

According to Automotive News, Chrysler is hoping Fast & Furious 6 will be kind to the Dodge Dart. While the compact sedan doesn't actually show up in the film, Dodge has partnered up with the movie franchise for a new ad featuring the Dart.
Chrysler hasn't exactly seen the high sales numbers it was originally hoping for with the new sedan, thanks in part to a couple of missteps. For starters, most early-production vehicles were only offered with a manual transmission. Analysts believe Chrysler squandered around 95 percent of potential Dart sales because automatic transmission options weren't immediately available.
Right now, the Dodge Dart rakes 19th among compact cars, pulling down 31,064 sales through April. Last month was the company's strongest, with 8,099 units moving off of dealer lots. Unfortunately, the model has also been handicapped by its older sister, the Avenger. With Chrysler throwing heavy incentives at the aging sedan, many consumers have taken advantage of a better deal with the slightly larger, more powerful Avenger.