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Ram exec: first 30-mpg pickup truck will 'win'

It is totally possible, today, to take the Ram 1500 EcoDiesel pickup truck, load it up with gear and people, and drive it from Texas to Michigan while getting 38 miles per gallon. We know because we did it. Officially, though, the 1500 gets just 20 mpg combined. A more impressive number is the 28 mpg on the highway. Bob Hegbloom, the Ram brand director, thinks that there's a more important fuel economy target to hit: 30 mpg. Whichever truck company can manage that feat, he recently told Automotive News, "wins." It's kind of an obvious thing to say, but in the 1500 with both the EcoDiesel and the V6 Pentastar engine, Hegbloom said, "fuel economy is so important." Hegbloom didn't promise that the next EcoDiesel truck will manage to get on up over the 30 hump, but he did say that Ram is not sitting still when it comes to fuel economy. "I just want to have continuous improvement and to keep gaining every day," he said. "We sat still in the past and it doesn't lead to a great place."

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Help find Kenny Wayne Shepherd's stolen 1972 Dodge Charger

Judging by his collection of cars, blues musician Kenny Wayne Shepherd (shown above, at left, with fellow musician George Thorogood) is an enthusiast of classic Dodge muscle cars, so it's no surprise that he is an active member of Mopar-related online communities. When his 1972 Dodge Charger turned up missing from an LA-area warehouse last Wednesday, Shepherd took to the forums of Moparts.org in an attempt to get the word out in hopes of recovering his custom classic.
The Charger was stolen along with four other vehicles, and Hot Rod reports that two women have been taken into custody since - but still no word on the car. With its blacked-out appearance (including custom Foose wheels), this car is definitely hard to miss, but Shepherd also said that the car might be even more distinguishable now due to some body damage that may have occurred as it was being driven from the warehouse lot. Shepherd's website has a full gallery of images for this '72 Charger, which also has a modern 392-cubic-inch V8 under the hood and a six-speed gearbox pulled from a Viper.
If you're in the LA area and happen to see this car, Shepherd asks that you call the LAPD West Valley Division at 818-374-7611. Here's to hoping this one-of-a-kind Charger turns up unscathed.