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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Dodge Journey gets more SUV-like look with new Crossroad model

Looking to play up its aging three-row crossover, Dodge will introduce a new model for its Journey franchise at next week's Chicago Auto Show. The 2014 Dodge Journey Crossroad will be a new trim level positioned between the SXT and Limited, and it will be distinguished from other Journey models thanks to a handful of styling add-ons.
Plucking a page right out of the appearance playbook of the Ford Explorer Sport, the Journey Crossroad gets a meaner, more SUV-like demeanor. The Journey has often straddled the line between tall wagon and crossover, but this new trim goes a long way toward skewing its visuals toward the utility vehicle end of the spectrum. That's thanks largely to the Platinum chrome exterior trim on its roof rails and side sills, unique fascias, smoked headlights and taillights and, of course, those black 19-inch wheels. Inside, the Journey Crossroad will get a similar treatment, with darker, Liquid Graphite accents throughout the cabin, and the model will also come standard with leather seats (which Dodge says are a new design), and Chrysler's giant 8.4-inch Uconnect screen.
The 2014 Journey Crossroad goes on sale this spring with a starting price of $24,995 (*not including $995 for destination) for the four-cylinder, front-wheel-drive model, but Dodge says that the model will also be offered with more power and capability from the optional 3.6-liter Pentastar V6 and all-wheel-drive. Scroll down for the full press release, and check back next week for our live coverage from Chicago.

Chrysler recalling 644k more Dodge Durango and Jeep Grand Cherokee SUVs over brakes

Early last month, we reported on Chrysler issuing a preemptive, proactive recall for about 25,000 units of the Jeep Grand Cherokee and Dodge Durango. The issue revolved around a brake system that wasn't causing any actual problems, but delivered an unsatisfactory brake feel, so Auburn Hills called in a good 25,000 of SUVs around the world, including 18,700 in the United States.
Now Chrysler, having apparently determined that the brake problem on its sport utes is actually much bigger than it initially realized, has drastically broadened the scope of the recall. As a result, the National Highway Traffic Safety Administration has issued a recall for precisely 655,354 examples of the Grand Cherokee and Durango, covering the 2011 through 2014 model years. In addition, Chrysler is recalling 42,380 units in Canada, 21,376 in Mexico and 159,685 overseas.
The problem which Chrysler found revolves around the brake booster, whose center shell has been found to be subject to corrosion, allowing water to get into the brake system. That water in turn could freeze, preventing the brakes from working as well as expected.