1968 Dodge Charger on 2040-cars

Auto blog

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Rare Dodge Daytona found in barn heads for auction

An American icon is headed to Mecum's Kissimmee, Florida auction next January. Charlie Lyons, owner of a restoration shop focused on old Chrysler products, got a lead on a two-owner 1969 Dodge Charger Daytona that had been sitting in a barn in Glenwood, Alabama for decades. Dodge built 560 Charger Daytonas (Canada and US production) to homologate the model for NASCAR racing, and then that car and the successor Plymouth Superbird terrorized NASCAR tracks for 18 months. The production car, however, 18 feet long and considered ugly, wasn't popular at the time, so many were beat up or simply disappeared. Around 385 are thought to exist today. Lyons said the first owner of this car was the town judge, who bought it for his wife. In 1974 the second owner - just 18 years old at the time - bought it for $1,800 so he could drive it to Panama City, Florida, for Spring Break, and had flames painted on the front fenders and the scallops trimmed in white. Otherwise this barn find is complete and stock, with matching numbers throughout, R4 Charger Red paint and a white tail, bucket seats, center console, three-speed TorqueFlite automatic, and 20,553 miles on the 440-cubic-inch Magnum V8. Hot Rod has the long story of how Lyons found the car and convinced the owner to sell for what he jokingly called "a shoebox full of folded money." Hagerty says a concours-worthy model can command $262,000. Mecum's pre-sale estimate for this Charger Daytona is $150,000 to $180,000. That sounds steep, but Mecum did sell another perfectly restored Hemi-powered 1969 Charger Daytona for $900,000 at this year's Kissimmee auction to actor David Spade. Related Video:

FCA recalls 1.1 million vehicles worldwide due to confusing shifter

Fiat Chrysler is recalling 1.1 million vehicles worldwide to address the problematic shifter used on cars with eight-speed automatic transmissions. The issue is that the console-mounted shifter acts like a rocker switch and always returns to the middle position after moved. This has been deemed confusing to drivers – confusing enough to cause some to exit their vehicles without first selecting Park and leading to the car rolling away. FCA says 41 injuries are related to the shifter problem, and no evidence of equipment failure has been found. The company will enhance warning chimes and alter the shift strategy, meaning alert messages will be displayed in case the driver door is opened while the engine is running. With the door open, the transmission will prevent the car from moving even if Park is not selected. The affected vehicles are certain model-year 2012–2014 Dodge Charger and Chrysler 300 sedans, as well as model-year 2014–2015 Jeep Grand Cherokee SUVs, an estimated 811,586 US vehicles in total. The recall also affects 52,144 vehicles in Canada, 16,805 in Mexico, and 248,667 vehicles elsewhere. The shifter is used with ZF-designed and ZF-built eight-speed automatic; Audi uses a similar shifter setup in some of its vehicles, including the current-generation, which predated Chrysler's use of it. Chrysler uses a different, a rotating-dial-type shifter on eight-speed-equipped Rams. The company moved away from the problem shifter design in 2015 for the Charger and 300, and the Grand Cherokee's shift lever was modified for 2016. Owners of affected vehicles will be notified of the recall when service is available. Fiat Chrysler urges customers to follow the instructions in the vehicle's owner's manual in the meantime. Related Video: News Source: FCAImage Credit: AOL Recalls Chrysler Dodge Jeep RAM Ownership Safety SUV Sedan