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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

2016 Dodge Viper ACR priced from $117,895

Fancy getting your hands on the all-new Dodge Viper ACR? Prepare to shell out at least $117,895, not counting destination or gas-guzzler tax. Those two add $1,995 and $2,100, respectively, for an out-the-door price of $121,990. That's $32,900 more than a base 2015 Viper, or the equivalent of a Challenger with a few options. As we explained previously, the ACR model doesn't do much for outright power – the 8.4-liter V10 offers up only five more ponies than before – but it does add suspension and aerodynamic upgrades that make this particular Viper far more potent on the track. The order books are officially open for the ACR, so if you've got the coin, get in touch with your local dealer. Until then, head into Comments and let us know what you think of the ACR's pricing. Would you shell out $118,000 for the ultimate Viper? DODGE OPENS ORDER BANKS FOR NEW 2016 DODGE VIPER ACR The fastest street-legal Viper track car ever offers a tremendous value for performance May 12, 2015 , Auburn Hills, Mich. - Viper enthusiasts with the need for ultimate handling, performance and road course domination, as well as the ability to drive their Viper home from the track, can now place their orders for the fastest street-legal Viper track car ever. The Dodge brand has announced pricing and opened order banks for the recently introduced 2016 Dodge Viper ACR. Unveiled last week at the revamped Conner Avenue Assembly Plant in Detroit, the American Club Racer model of the iconic, hand-built American supercar will have a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $117,895 (excluding destination and gas guzzler tax). "Bringing our street-legal Dodge Viper ACR back is going to arm our track enthusiasts with the ultimate weapon to dominate road courses across the country," said Tim Kuniskis, President and CEO - Dodge and SRT Brands, FCA - North America. "This is without a doubt the best Viper ACR ever. The latest in aerodynamic, braking and tire technology will ensure its legendary performance reputation around the world." Originally introduced in 1999 and last available for the 2010 model year, the Viper ACR has a long-standing legacy as the ultimate street-legal track car for club racing. The new 2016 model honors that performance legacy with significant aerodynamic and suspension upgrades, new Carbon Ceramic brakes with six-piston calipers and high-performance tires specifically designed for ACR.

Dodge launches 1 of 1 Viper configurator

Get comfortable because you might be spending a good chunk of time in front of the computer on this. The configurator for the 2015 Dodge Viper GTC 1 of 1 is now online, and it's a ton of fun to play around with. Mechanically, the GTC is just like every current Viper with a 645-horsepower, 8.4-liter V10. But for the special editions Dodge lets buyers tinker with practically everything aesthetic thing. For the exterior alone, the choices include some 8,000 available body colors, two stripe styles in innumerable shades, two hood designs and various brake caliper hues. Plus, there are 16 upholstery colors inside, and options like red seat belts and carbon fiber trim. Dodge reckons there are over 25 million possible combinations, and the models are available to customers on a first-come-first serve basis for each model year. Although, two people wanting identical cars seems pretty unlikely. The configurator is a beauty too. It makes all of these myriad options extremely easy to pick from, and there are even four resolution settings to see your creation in the best possible way. Prices for the GTC start at $94,995 and deliveries are set to start in the second quarter of the year. Although, even if you have no intention of buying one, specifying these custom coupes is still highly entertaining.