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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

2.1 million vehicles recalled again over faulty airbags

Fiat Chrysler Automobiles, Honda and Toyota will recall 2.1 million vehicles to fix faulty airbag modules "after the manufacturers' original attempts to fix the defects proved ineffective in some vehicles." These vehicles had all previously been recalled, but the National Highway Traffic Safety Administration found that the airbags could still potentially malfunction. This recall will cover Acura MDX, Dodge Viper, Jeep Grand Cherokee, Honda Odyssey, Pontiac Vibe, Toyota Corolla, Toyota Matrix and Toyota Avalon models made in the early 2000s. NHTSA has reportedly received about 40 reports of airbag deployment in such vehicles, even though the vehicle had not been involved in a crash. Roughly one million of these same vehicles, all from Honda and Toyota, are also subject to recalls due to faulty Takata airbag modules, though this particular recall is for "an electronic component manufactured by TRW" that is separate from the actual airbags from Takata. According to NHTSA Administrator Mark Rosekind: "This is unfortunately a complicated issue for consumers, who may have to return to their dealer more than once. But this is an urgent safety issue, and all consumers with vehicles covered by the previous recalls should have that remedy installed. Even though it's a temporary solution until the new remedy is available, they and their families will be safer if they take the time to learn if their vehicle is covered and follow their manufacturers' instructions. A hassle is much better than a family tragedy." If you're the owner of an affected car, expect to hear more from the official automaker and government channels in short order. In the meantime, we'd suggest getting your car checked and fixed at your local dealer. The official statement and recall information can be found below. Previously Recalled Vehicle Remedies Not Working as Designed; NHTSA Announces Follow up Recall of 2.12 Million Cars and SUVs Saturday, January 31, 2015 Contact: Gordon Trowbridge, 202-366-9550, Public.Affairs@dot.gov WASHINGTON – U.S. Transportation Secretary Anthony Foxx announced today the recall of more than 2.12 million Acura, Dodge, Jeep, Honda, Pontiac, and Toyota vehicles for a defect that may cause airbags to deploy inadvertently. The recalls will provide vehicle owners with a new remedy after the manufacturers' original attempts to fix the defects proved ineffective in some vehicles.

Dodge rolls out Shaker package for 2015 Challenger

Having an awesome Hemi engine under the hood can deliver impressive performance, but for those who lament not being able to see that big V8 engine doing its thing, hidden away under the hood, Dodge offers the Shaker hood on its Challenger muscle car. And it's just released the option for the updated 2015 model. Now available on two engines and three trim levels – including the Challenger R/T and R/T Plus with the 5.7-liter V8 and the 6.4-liter Challenger 392 – the new Shaker hood brings cold air into the engine compartment and lets everyone see that V8 (or at least an appendage thereof) shaking away in plain view. Arriving 45 years after the original Shaker Challenger, the package includes a satin black hood scoop, cold-air intake, conical air filter and optimized air box, along with Shaker graphics inside, out and under the hood. The 2015 Dodge Challenger R/T Shaker and R/T Plus Shaker are available to order now, priced at $35,495 and $38,495, respectively (plus a $995 destination charge), and come bundled with the Super Track Pak. Order books open in March for the 392 HEMI Shaker, which also comes with the Scat Pack, for $42,495 (plus destination and $1,000 gas-guzzler tax if equipped with the manual transmission). Dodge is Shaking Up the Muscle Car Segment Again; Opens Orders for New 2015 Challenger 'Shaker' Models Dodge Celebrates 45 Years of Its Functional "Cold-air Grabbing" Hood Scoop That "Shakes" With the Legendary HEMI® V-8 Engine's Movement - Back by enthusiast demand, Dodge returns the "Shaker" to the Challenger lineup – now expanding the functional cold-air induction hood scoop on two HEMI V-8 engines and three performance-packed models - "King of the Shakers" – all-new 2015 Dodge Challenger 392 HEMI Scat Pack Shaker combines the ultimate combination of 485 best-in-class horsepower and legendary Dodge heritage cues with a functional Shaker hood - Dodge Challenger R/T Shaker and R/T Plus Shaker models feature the legendary 5.7-liter HEMI V-8 engine with unique hood and intake design combined with a functional exposed-element cold-air intake system - New 2015 Dodge Challenger R/T Shaker and R/T Plus Shaker are available for ordering now, with the 392 HEMI Scat Pack Shaker model available for customer orders in March February 13, 2015 , Auburn Hills, Mich.