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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

2015 Dodge Challenger SRT 392

I've just started reading the third installment in a planned five-book biography of Lyndon Baines Johnson, Master of the Senate, written by the incomparable Robert Caro. Conveniently, a recent trip to drive the BMW X6 M and 228i Convertible was to be staged in Austin, TX, within easy driving distance of LBJ's birthplace, Johnson City. And yes, the city is named for his family. Having completed my duties with the Bimmers, I borrowed the spangled 2015 Dodge Challenger SRT 392 you see above, to squire me around the Texas capitol for a weekend, and as a lift out to the Hill Country homestead of our 36th President. Johnson City isn't exactly a road trip mecca, but there's a pretty good brewery, a museum, the reconstructed LBJ house to take snapshots of, and it's a nice drive to get out there if you've got a 485-horsepower muscle car at your disposal. Driving Notes With the heroic Hellcat, this 392 and the R/T Scat Pack (that Brandon Turkus reviewed recently), there are more SRT-treated Challengers to choose from than ever before. There are 707 obvious reasons that the Hellkitty is the top dog (as it were), but there are important difference between this 392 and the Scat Pack, too. Both cars make use of the 6.4-liter Hemi V8 putting out 485 horsepower and 475 pound-feet of torque, but the 392 also gets an adaptive suspension, six-piston Brembo brake calipers (instead of four-piston), wider tires, leather and Alcantara seats, a heated steering wheel, a louder stereo and HID headlights. When LBJ was campaigning for his seat in the House of Representatives, he would've loved to have something as potent as this monster of a V8 under the hood of his canvassing car. The 6.4L snorts with authority before it sends the big coupe forward to just about any speed I'd ask of it, and with a quickness. Johnson was known for haranguing drivers to step on it, when all that stood between himself and a few more votes was the ability to fit one more stump speech into the day. The 392 feels as though it could cover a quarter of the state of Texas in a morning if you throttle down deep enough (faster even than the Johnson City Windmill, I'd guess). Though there's a six-speed manual available, I'm actually quite fond of the eight-speed automatic in the 392. The two-pedal setup better suits the fast-cruiser attitude of the car, and it never served up any poorly conceived shift logic when I left it in D. Of course, the roads are better now than they were in the 1930s and 40s, too.

Marchionne may stay with FCA until 2020

We might get to see Sergio Marchionne and his vast array of sweaters in the auto industry for even longer than expected. The FCA CEO suggested last year that he would retire from the automaker when its current five-year plan was complete in 2018. Now, he has tentatively extended that point out to at least 2020. "I can do this for another five years if you push me, right? Beyond that, I ain't gonna do it, and I don't want to," he said to Automotive News. That would give Marchionne a 16-year career at the top from joining Fiat in 2004 to possibly leaving FCA in 2020. Although, take the CEO's statement with a grain of salt because he has made multiple statements about the timing for his retirement. In 2012, Marchionne said he would only remain in charge until 2015, which is, well, now. Those five years might also go quite quickly because Marchionne is a busy guy with the Ferrari IPO, the attempted merger with General Motors, implementing FCA's five-year plan, and many other projects. He's already considering the next CEO, though. "My purpose in life is to find the Kuniskises of the world, the Manleys, the Biglands, the Palmers," Marchionne said to Automotive News, referencing the heads at Dodge, Jeep, FCA North America, and the company's chief financial officer, respectively. "I told them, 'One of you is going to do what I do one day. I don't know who that is, but one of you is going to do it.'" News Source: Automotive News - sub. req.Image Credit: Paul Sancya / AP Photo Chrysler Dodge Fiat Jeep Sergio Marchionne FCA fca us Mike Manley reid bigland tim kuniskis