2012 Dodge Challenger on 2040-cars

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Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Takata airbag recall claims 209k Chrysler, Dodge vehicles

Chrysler is expanding the scope of its front passenger side Takata airbag inflator recall yet again to include 139,115 additional vehicles for a total of 208,783 units now needing these parts replaced. The latest campaign affects the passenger side inflators of the 2003-2005 Dodge Ram 1500, 2003-2005 Dodge Ram 2500, 2003-2005 Dodge Ram 3500, 2004-2005 Durango; 2005 Dakota pickup; 2005 Dodge Magnum and 2005 Chrysler 300 (pictured above), 300C and SRT8. It's limited to vehicles purchased or ever registered in Alabama, Florida, Georgia, Hawaii, Louisiana, Mississippi, Texas and the territories of American Samoa, Guam, Puerto Rico, Saipan and the US Virgin Islands. The company expects owners to be notified by February 8. The automaker just expanded the replacement campaign last week to include passenger side inflators in 149,150 pickups from the 2003 model year. However, the parts are not the same. Chrysler says this recall is for the PSPI family of components versus SPI for the last one. The company is also not aware of any injuries or accidents in its vehicles from these potentially faulty inflators, and lab testing of 600 of them finds no issues. Despite this, Chrysler is repairing these models at the request of the National Highway Traffic Safety Administration. Scroll down to read the company's full announcement of the initiative. Statement: Air-bag Inflator (Regional Field Action Expansion) December 12, 2014 , Auburn Hills, Mich. - Chrysler Group is expanding an ongoing regional field action with a recall to replace front passenger-side air-bag inflators in an estimated 208,783 older-model vehicles originally purchased or ever registered in seven U.S. states and five territories. The vehicles are equipped with front passenger-side air-bag inflators from a product family code-named "PSPI." Chrysler Group is unaware of any injuries or accidents involving PSPI inflators of the type covered by this campaign, nor has a Chrysler Group investigation identified a defect in these components. Further, laboratory tests on nearly 600 such inflators did not result in any failures. The inflators affected by this campaign differ in design and construction from PSPI inflators used by other auto makers. They also benefited from a more robust manufacturing process. However, at the request of the National Highway Traffic Safety Administration (NHTSA), Chrysler Group is expanding its replacement action beyond its original scope of Florida, Hawaii, Puerto Rico and the U.S.