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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

FCA issues recall for 300k Dodge Chargers over airbag sensor

Fiat Chrysler Automobiles has issued another recall, this time for the Dodge Charger. The issue stems from an overly sensitive control module that could deploy the side-curtain airbag and seatbelt pretensioner if the door is kicked or slammed too hard. The recall affects certain Charger sedans from the 2011-2014 model years, specifically those manufactured between May 6, 2010, and June 5, 2014. All told, that amounts to an estimated 322,078 units, including 284,153 in the United States, another 13,169 in Canada, 2,484 in Mexico, and 22,272 overseas. Owners of those vehicles will be asked to bring their vehicles in to their local dealers to have the Occupant Restraint Control module recalibrated, and are being advised in the meantime to "exercise caution when closing doors." If this issue sounds familiar, that's because the automaker issued a similar recall for Ram trucks just last week, affecting over 667,000 four-door pickups in the United States alone. Following a further investigation into its passenger cars, FCA found a similar problem with the Charger, whose door design mandated specific calibration of the module in question for that model. The company says it is aware of three minor injuries potentially related to the issue, but no accidents. This campaign is just the latest in a string of recall-related issues to have emerged from Auburn Hills recently. The Ram truck recall was issued in tandem with another airbag-related recall for a further million pickups. Prior to that it called in another 1.4 million vehicles to update their infotainment system software due to a security issue. Another 350,000 Dodge Journeys were called in before that to have their engine covers secured. The National Highway Traffic Safety Administration is expected to issue the company a massive hundred-million-dollar fine for failing to follow proper procedures related to safety and recall issues. Meanwhile, another NHTSA investigation that could have affected 4.7 million units was closed with no further action deemed necessary. And an appeal court judge in Georgia reduced the damages the company will be ordered to pay the family of a child who died in a fire in a Jeep Grand Cherokee. Statement: Occupant Restraint Control Module August 1, 2015 , Auburn Hills, Mich. - FCA US LLC is conducting a voluntary safety recall to recalibrate control modules on approximately 284,153 U.S.-market sedans to prevent inadvertent side-curtain air-bag and seatbelt pre-tensioner deployment.

Vin Diesel's Fast 8 Charger has fake jet power, sounds mean

With filming for Fast 8, the eighth installment in the Fast and Furious franchise, well underway, we've gotten some sneak peeks into the actors' vehicles. Dominic Toretto, played by Vin Diesel, will once again get behind the wheel of a Dodge Charger. The Charger, which was revealed as Toretto's ride in Iceland, has been heavily modified and even features a jet turbine. Sadly, the turbine is purely cosmetic, but the sound from the car's V8 is glorious. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The videos, which were posted to Jadatoys Instagram account, capture the Charger's incredible sound when it starts, revs, and idles. While the V8 sounds amazing, there's no word on what engine lurks behind the Charger's hood. The previous vehicles from Furious 7 featured 500-horsepower V8 crate engines from General Motors, which may make another appearance in the upcoming film. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Despite being a prop, Fast 8's film crew will surely find a way to bring the turbine to life in the movie that, according to Diesel, will come out on April 14, 2017. If the movie is anything like previous ones, it should have over-the-top action and an incredible selection of cars. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Star Wars Stormtrooper Dodge Charger | Beauty-Roll