1970 Dodge Challenger on 2040-cars

Auto blog

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

FCA recalls 570,000 SUVs from Jeep and Dodge over fire woes

Fiat Chrysler US has issued two recalls covering a total of about 570,000 Jeep and Dodge models. The first concerns vanity mirror wiring in the Jeep Grand Cherokee from the 2011 and 2012 model years, and in Dodge Durango units built before September 12, 2012. The automaker recalled almost 900,000 units last year to repair the issue, then faced more issues this year when the fires continued in repaired vehicles. This new recall seeks to resolve the issue, FCA saying that the post-recall fires happened in a tiny percentage of vehicles equipped with a specific wiring package. This recall is for 352,831 total units in the US, another 26,478 in Canada, 13,037 in Mexico, and 84,330 internationally. No injuries or deaths have been reported. FCA says it will inform customers as to when they can schedule a service visit to remedy the issue. The second recall takes aim at 60,107 examples of the Jeep Compass and Patriot from the 2015 model year in the US, plus 5,755 in Canada, 3,351 in Mexico, and 23,995 in other markets. Those models could suffer from an out-of-position clamp on the power steering fluid line. The error could allow fluid to leak, increasing the risk of a fire if the fluid ends up on a hot surface. In the case of a complete loss of fluid, drivers will need to use a lot more effort to steer. The automaker reports no injuries or accidents, and will advise customers when to head to the dealer for service. Related Video: Jeep Grand Cherokee and Dodge DurangoStatement: Vanity-Mirror WiringDecember 24, 2015 , Auburn Hills, Mich. - FCA US LLC is recalling an estimated 352,831 SUVs in the U.S. to help ensure vanity-mirror wiring may be serviced more consistently.Overheating conditions were reported among a small percentage of vehicles (<0.02%) serviced in connection with a related recall, conducted previously.** An FCA US LLC investigation discovered the service procedure, if not followed precisely, may leave vehicles susceptible to a short-circuit, creating a potential fire hazard.The Company is unaware of any related injuries or accidents. Post-service overheating conditions were observed only in vehicles equipped with a certain wiring package. These vehicles were produced before Sept. 2, 2012.Affected are model-year 2011-2012 Jeep Grand Cherokee and Dodge Durango SUVs produced before Sept. 2, 2012. Wiring in the headliners of these vehicles will be secured with a new adhesive.

Stormtrooper Dodge Charger Episode IV: A New Soap

We spent a day with a Dodge Charger that looks like a Stormtrooper helmet and made a few videos. In this one, the Charger meets the car wash. May the force be with the dryer. Read about the car and watch the rest of the videos here.