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Peugeot's American future looks dead, but Stellantis intends to keep all brands alive

The years-old promise of a Peugeot return in the U.S. is looking bleaker by the second. Peugeot said the French brand would come back to sell cars in the U.S. five years ago, but now that FCA and PSA have transitioned to one Stellantis, that promise is looking a lot shakier. This news comes via a report from Car and Driver. When queried about Peugeot, Carlos Tavares, Stellantic CEO, offered this in response: “For the time being, I don't think that is part of the things that we want to prioritize for the next time window," Tavares said. "I think it's better that we funnel the talent, the capital, and the engineering capability of our Stellantis company to the existing brands to improve what needs to be improved and to accelerate where we need to accelerate, because we already have a very strong presence in this market." Tavares hasnÂ’t ruled it out entirely, but any kind of a Peugeot American renaissance is being pushed onto the backburner.  In good news for American brands, though, Tavares expressed great interest in keeping them all. Chrysler was the most worrisome of the bunch, as it only sells the aging 300 sedan and Pacifica minivan variants. Nevertheless, Tavares sees Chrysler as one of the “three historical pillars of Stellantis” and is eager “to give this brand a future.” Specifically, Tavares sees a high-tech future for the once-great American car company. Motor Trend reported on what Tavares spoke about in a call with the media. "It needs to rebound,” Tavares said. “We could think about what could be the next technologies in the automotive industry.” The obvious hint here is electrification and greater autonomy. Chrysler could theoretically become StellantisÂ’ electric showcase brand. ItÂ’s partway there with the Pacifica Hybrid PHEV minivan, but thereÂ’s still a long way to go for it to become the conglomerate's tech pillar. And then thereÂ’s Dodge and its powerful but emissions-heavy lineup. "We have the technology to deliver the torque, dynamics, and acceleration feeling, while also dramatically reducing the emissions," Tavares said. The Hellcat canÂ’t have a window-shattering 6.2-liter supercharged V8 forever, but it looks like Stellantis is at least committed to keeping the performance of DodgeÂ’s current lineup. Related video:

2015 Dodge Charger SRT Hellcat revealed [UPDATE]

Almost immediately after we drove the 2015 Dodge Challenger SRT Hellcat, we began wondering: what's next? Pumping 707 horsepower into the Challenger seemed so crazy - and so intoxicating - we just assumed that Dodge would try that trick again.
Rumors swirled about a Charger Hellcat. Frankly it makes even more sense than the Challenger version. The Charger is a bigger car, and Dodge has never been shy about dropping monster engines under its hood. Hell (cat), we've seen Charger mules running around town that appeared to be the super sedan.
And finally, it's here. The 2015 Dodge Charger SRT Hellcat was revealed today at a preview event near Detroit, and it will be a centerpiece of the Chrysler display this weekend at the Woodward Dream Cruise.

Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.