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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Bull leads Texas police on four hour chase

A bull leading police on a chase through a Texas town may sound like something out of a country music song, but police in Arlington, Texas recently had just such a situation on their hands. According to WFAA, on the afternoon of May 9, a young bull got loose from his pen and decided to take a stroll through the streets of Arlington. "There was a cow walking down the neighborhood," said Arlington resident Jillyan Nance. "It trotted down my home and cut across our yard into the neighbor's yard." Arlington police were alerted to the escaped bull and, in a scene more Texas than Steve Earle drinking a Shiner at the Alamo, they attempted to chase it down with police cruisers. For the next four hours, police engaged the creature in a sedate, low-speed chase through Arlington, Dalworthington Gardens, and other neighboring towns. The bull, for his part, largely ignored his pursuers and the throngs of people coming out of their houses to watch the strange scene and post pictures to Facebook and Instagram. With numerous police cruisers in not-quite-hot pursuit, the bull ambled along the shady streets, stopping here and there to munch on some grass and take in the views. Eventually, a friendly local rancher showed up and lassoed the bull in Dalworthington Gardens just before 9:00 p.m. Police have not released the name of the bull's owner or any motive for its escape. Perhaps, like the unicorn that escaped into a California orchard back in February, it decided that it had had enough of working for a living and was looking for something else. Related Video: News Source: WFAA Humor Weird Car News Dodge Police/Emergency Videos Sedan police chase cow bull

Experience the New York Auto Show by drone

The Autoblog team recently returned from wildly running around the Javits Center to cover all the news and debuts at the New York Auto Show. Sometimes, it's nice to take a more serene look at the exhibition floor, though, and the event's organizers are providing that exact opportunity by flying a drone through the hall. Combined with the down-tempo music, this clip feels like a form of automotive meditation. If you're going to miss the show in the Big Apple, the drone also provides a good overview at the exhibition floor, especially at the stands from Lexus, Buick, Dodge, Mercedes-Benz, Toyota and BMW. Plus, it's a fun way to see some vehicles from a completely different angle than they ever appear on the road. Related Video: News Source: New York International Auto Show via YouTube Auto News New York Auto Show BMW Buick Dodge Honda Lexus Mercedes-Benz Toyota Videos drone 2015 ny auto show