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Fiat contemplating sub-brand to compete with Dacia, Datsun

You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."

Datsun officially reborn with Go model for India [w/video]

In March of 2012, Nissan announced the return of its historic Datsun brand. Datsun used to represent the Nissan brand in a number of markets, but its badge hasn't been worn on a new model since 1981. In 2013, though, it has been relaunched as the Japanese manufacturer's budget offering in the emerging markets of India and Russia.
The model that will lead that charge, at least in India, is the Go, a car that pays tribute to the very first Datsun, the DAT-GO.
The operative term with the Datsun brand is: "budget offering." Don't step inside the Go and expect beautiful hides or brushed metals (it's being sold in India, after all). The instrument cluster features a simple speedometer, while the five-speed manual and the center stack above it are rather barren. It's not without luxuries, though, as iPod-style connectivity is available through a Mobile Docking Station.

This father and son duo terrorize the UK countryside in Datsun 240Z pair

The Datsun 240Z got a lot of things right when it was introduced, with handsome styling, strong performance and a reasonably affordable price. And while the coupes grew a strong fan base in the US, they remained quite a rarity in the UK. Decades later, a father and son in England have latched onto the car and bonded over their shared love for two completely opposite takes on this Japanese GT
There's already quite a collection of exotics in Mel Streek's garage, and his rat rod 240Z, which he calls the Ratsun, definitely doesn't fit with the rest. On the outside, the Datsun looks ready to fall apart, but it's mechanically perfect underneath. Alternatively, Mel's son, Ollie, has a completely different take for his Z with its perfect, shining paint.
Both Zs sound amazing, though. They have a mechanical, somewhat course exhaust note that's intoxicating to hear. You can definitely tell there's some work going on under the hood. Check out this video from Petrolicious for a father and son who both find something to love in these classic Japanese coupes.