1977 Datsun 280z on 2040-cars

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Fiat contemplating sub-brand to compete with Dacia, Datsun

You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."

Datsun officially reborn with Go model for India [w/video]

In March of 2012, Nissan announced the return of its historic Datsun brand. Datsun used to represent the Nissan brand in a number of markets, but its badge hasn't been worn on a new model since 1981. In 2013, though, it has been relaunched as the Japanese manufacturer's budget offering in the emerging markets of India and Russia.
The model that will lead that charge, at least in India, is the Go, a car that pays tribute to the very first Datsun, the DAT-GO.
The operative term with the Datsun brand is: "budget offering." Don't step inside the Go and expect beautiful hides or brushed metals (it's being sold in India, after all). The instrument cluster features a simple speedometer, while the five-speed manual and the center stack above it are rather barren. It's not without luxuries, though, as iPod-style connectivity is available through a Mobile Docking Station.

Datsun Redi-Go is reborn brand's first concept car [w/video]

Nissan's plan for its reborn Datsun sub-brand just got a shot in the arm, as the emerging-market manufacturer has unveiled its first concept car since its resurrection back in 2012. Called the Redi-Go Concept, it looks like a high-riding version of Datsun's recently launched Go hatchback that's been fitted with a few concept car cues (not a bad thing).
The Redi-Go packs LED taillights, Datsun's "D-cut grille" and LED running lights into its Go-inspired body. Funky two-tone 15-inch wheels add a bit of cheek to the overall design, and in our minds look quite good, despite being so small. The ruggedized front and rear bumpers, as well as the sill and wheel arch surrounds add to the Redi-Go's rough-and-tumble aesthetic. We like that Datsun has kept the overall package short, giving the Redi-Go a 92.5-inch wheelbase, rather than creating a lifted version of the upcoming Go+. There are no specific mentions of the Redi-Go's mechanicals, although we'd wager that a production model might share the 1.2-liter engine and five-speed manual found in the standard Go.
While it might be easy to dismiss a concept like the Redi-Go in America, there's no denying its importance to the Indian market, which is decidedly more limited when it comes to available bodystyles. "If we were to make a car like Datsun Redi-Go Concept it would be a segment creator in India, an aspirational car that at the same time is attainable, a car that would be within reach of the first time buyer. This concept shows how serious we are about reinvigorating the market by catering for the needs of a growing class of Indians who have the chance to own a family car that will enable them to enjoy a new sense of independence," said Vincent Cobee, the global head of Datsun.