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First new Datsun in decade sketched, set for Indian reveal
Mon, 01 Jul 2013Nissan's Datsun nameplate revival will begin with two models bound for the Indian market. Nissan has released sketches of a five-door hatchback based on the Micra (codenamed K2) and a top-down view of a hood that could potentially be from a sedan.
The company's press release says all will be revealed on July 15 in New Delhi, India. The Datsun lineup will be first offered in 2014 to that country's ride-deprived residents as well as Indonesia and Russia. Later in 2014, South Africa will join the list.
We've heard Nissan plans for Datsuns to share platforms with company-owned Lada. In January, we heard the projected price tag could be around $3,000 USD to compete with Chinese imports. The official press release (which can be read in full below) says nothing about either of these reports, however.
Datsun officially reborn with Go model for India [w/video]
Mon, 15 Jul 2013In March of 2012, Nissan announced the return of its historic Datsun brand. Datsun used to represent the Nissan brand in a number of markets, but its badge hasn't been worn on a new model since 1981. In 2013, though, it has been relaunched as the Japanese manufacturer's budget offering in the emerging markets of India and Russia.
The model that will lead that charge, at least in India, is the Go, a car that pays tribute to the very first Datsun, the DAT-GO.
The operative term with the Datsun brand is: "budget offering." Don't step inside the Go and expect beautiful hides or brushed metals (it's being sold in India, after all). The instrument cluster features a simple speedometer, while the five-speed manual and the center stack above it are rather barren. It's not without luxuries, though, as iPod-style connectivity is available through a Mobile Docking Station.
Nissan IDx Nismo and IDx Freeflow concepts are a bridge to the Datsun 510
Wed, 20 Nov 2013We're not sure if someone from The Adjustment Bureau stopped by Nissan's PR department to explain the IDx Nismo and IDx Freeflow concepts, but the company's odd press release can't diminish our love for these two show favorites. We had been told to look out for an unnamed Datsun 510 BRE homage, and once we saw the brothers IDx, we knew we'd found them. But the press release doesn't mention anything about the Datsun 510 Brock Racing Enterprises, nor does it mention one Mr. Peter Brock, the man who won two Trans-Am championships in the Seventies for the nascent Japanese budget brand.
Instead, it declares that the cars were the result of a co-creation product development process with "digital natives," said natives being the whippersnappers born after 1990. Nissan says it worked with the young'uns to create two different expressions of "their desire for a basic, authentic configuration for a car." If that's true, it appears that what the kiddies really want are... two different homages to the Datsun 510 BRE that Peter Brock used to win two championships in the seventies for the nascent Japanese brand.
The IDx Freeflow - the "ID" is for "identification," the "x" is "the variable representing the new values and dreams born through communication" - takes the casual approach, with a light khaki exterior hue, a minimalist interior decked out in denim and a console shifter that works a continuously variable transmission. The IDx Nismo is out for blood, from its crimson interior to its five-point harness to its bolt-on flares and sidepipes. We aren't told what the digital natives requested for powerplants, but that's alright; if this is what "co-creation" looks like, we're not entirely against it except where that "CVT" is involved.