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Why Chrysler made the Pacifica Hybrid

There were a number of important details missing from Chrysler's debut of the Pacifica Hybrid yesterday. Pricing and availability, for example. We still don't know those specifics – Chrysler just says it will all be announced closer to launch – but we spent some time with Kevin Mets, the chief engineer for the Pacifica Hybrid, to learn more about the powertrain and why Chrysler decided to offer this vehicle at this time. "This could be a primary electric vehicle for someone." We started with the big question: why build a plug-in minivan at all? "It brings the ability that if you want an electric vehicle, a hybrid, you don't have to compromise size to get there," Mets said. "For instance just a few minutes ago I was talking to someone from Canada and they were saying in the US it's two vehicles per household is kind of the norm. In Canada it's not that way, it's more like a vehicle or even less than a vehicle. There's a lot of people that want an electrical vehicle in Canada but they can't make it their primary vehicle. This is a vehicle that could be a primary electric vehicle for someone in Canada, or anybody else for that matter, who wants a plug-in vehicle, an electric vehicle that doesn't have to compromise in size." So, was the development of the Pacifica PHEV influenced more by customers saying they wanted a plug-in hybrid minivan or was it driven more by green vehicle regulations? "That's a tough one to answer," Mets said. "Certainly you have to meet all the requirements. There's a little bit of everything there. You also can pick what vehicles you want to do it on. You pick which vehicle is the best opportunity and this is the one we chose. It's a little bit of both." As for when the Pacifica Hybrid will reach dealerships, all we know is, "late 2016." But Mets said that the minivan will at some point be available in all 50 states. Initial availability might be limited to places like California, but, "The idea is to sell it nationwide," he said. Chrysler decided on the "Pacifica Hybrid" name instead of the more-accurate "Pacifica Plug-In Hybrid" for simplicity. Anyone who might care that the minivan plugs in will find out that it, indeed, has a plug, the reasoning goes, but when Chrysler talks to the average mass market shopper, "hybrid" tells them everything they need to know. Under the hood (and the floorboards, where the batteries are) there are a lot of new bits.

Murdered-out minivan: 2018 Chrysler Pacifica gets new S package

Minivans are generally considered cool in an ironic sort of way. No one drives a Honda Odyssey or Chrysler Pacifica because it's hip. People drive minivans because no other type of vehicle offers such a good mix of fuel economy, practicality and space efficiency. Still, automakers are doing their damndest to make sure kids set sail from school in the best-looking breadbox around. In order to spice things up, Chrysler is now offering the S appearance package on the Pacifica. Chrysler offers a similar package on the 300. On the Pacifica, the $595 S package can be added to any Touring Plus, Touring L, Touring L Plus or Limited models. The Pacifica S gets gloss black accents on the front and rear fascias including the grille, headlights and rear valance. The Chrysler wing badges on the front and rear are both done up in gloss black. A black roof rack is optional on the Touring Plus and standard on all other trims. 18-inch wheels are standard while 20-inch wheels can be added to any S-equipped car for an additional $995. The interior gets blacks seats with grey accents and the S logo. The steering wheel gets grey stitching and piano black accents, while the instrument cluster and door panels get trim in what Chrysler is calling Anodized Ice Cave. Really, it just looks like a different shade of grey. The front overhead console, headliner, visors, second- and third-row cargo lighting bezel, A-pillar trim and center console are all done up in black. Other changes for 2018 include standard SafetyTec, Apple CarPlay and Android Auto on all models. 4G LTE WiFi will be optional. 2018 Chrysler Pacificas will hit dealer showrooms in the next few months. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery News Source: FCA Chrysler Minivan/Van chrysler pacifica

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.