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Unboxing Chrysler's ridiculous Pacifica board game/media kit

At auto shows, manufacturers often hand out new-model info on USB sticks. It's how we get the press releases and photos onto our computers quickly and easily. Some still use brochures, which direct you to a website to download the relevant files. And then there's Chrysler, which often dreams up elaborate packages to transport the information and make a big impact. That's what it did for the 2017 Chrysler Pacifica, which made its debut in gasoline and plug-in hybrid versions at the 2016 North American International Auto Show earlier this month. The Pacifica press kit is in a zippered folder along with the 2017 Chrysler Pacifica Race to the Family Reunion board game. To share this with you, we decided to make use of one of the internet's stranger formats, the unboxing video. You can watch our version above and learn a little more about what's inside the silver pouch – besides a USB stick and a brochure. Want one of your own? Silly media kits like these usually pop up on eBay from time to time. But ours and our ethics are not for sale. Green Detroit Auto Show Chrysler Hatchback Hybrid Videos Original Video 2016 Detroit Auto Show chrysler pacifica

Why Chrysler made the Pacifica Hybrid

There were a number of important details missing from Chrysler's debut of the Pacifica Hybrid yesterday. Pricing and availability, for example. We still don't know those specifics – Chrysler just says it will all be announced closer to launch – but we spent some time with Kevin Mets, the chief engineer for the Pacifica Hybrid, to learn more about the powertrain and why Chrysler decided to offer this vehicle at this time. "This could be a primary electric vehicle for someone." We started with the big question: why build a plug-in minivan at all? "It brings the ability that if you want an electric vehicle, a hybrid, you don't have to compromise size to get there," Mets said. "For instance just a few minutes ago I was talking to someone from Canada and they were saying in the US it's two vehicles per household is kind of the norm. In Canada it's not that way, it's more like a vehicle or even less than a vehicle. There's a lot of people that want an electrical vehicle in Canada but they can't make it their primary vehicle. This is a vehicle that could be a primary electric vehicle for someone in Canada, or anybody else for that matter, who wants a plug-in vehicle, an electric vehicle that doesn't have to compromise in size." So, was the development of the Pacifica PHEV influenced more by customers saying they wanted a plug-in hybrid minivan or was it driven more by green vehicle regulations? "That's a tough one to answer," Mets said. "Certainly you have to meet all the requirements. There's a little bit of everything there. You also can pick what vehicles you want to do it on. You pick which vehicle is the best opportunity and this is the one we chose. It's a little bit of both." As for when the Pacifica Hybrid will reach dealerships, all we know is, "late 2016." But Mets said that the minivan will at some point be available in all 50 states. Initial availability might be limited to places like California, but, "The idea is to sell it nationwide," he said. Chrysler decided on the "Pacifica Hybrid" name instead of the more-accurate "Pacifica Plug-In Hybrid" for simplicity. Anyone who might care that the minivan plugs in will find out that it, indeed, has a plug, the reasoning goes, but when Chrysler talks to the average mass market shopper, "hybrid" tells them everything they need to know. Under the hood (and the floorboards, where the batteries are) there are a lot of new bits.

Feds fretting over remote hack of Jeep Cherokee

A cyber-security gap that allowed for the remote hacking of a Jeep Cherokee has federal officials concerned. An associate administrator with the National Highway Traffic Safety Administration said Thursday that news of the breach conducted by researchers Chris Valasek and Charlie Miller had "floated around the entire federal government." "The Homeland Security folks sent out broadcasts that, 'Here's an issue that needs to be addressed,'" said Nathaniel Beuse, an associate administrator with the National Highway Traffic Safety Administration. Valasek and Miller commandeered remote control of the Cherokee through a security flaw in the cellular connection to the car's Uconnect infotainment system. From his Pittsburgh home, Valasek manipulated critical safety inputs, such as transmission function, on Miller's Jeep as he drove along a highway near St. Louis, MO. The scope of the remote breach is believed to be the first of its kind. The prominent cyber-security researchers needed no prior access to the vehicle to perform the hack, and the scope of the remote breach is believed to be the first of its kind. A NHTSA spokesperson said the agency's cyber-security staff members are "putting their expertise to work assessing this threat and the response, and we will take action if we determine it's necessary to protect safety." A Homeland Security spokesperson referred questions about the hack to Chrysler. Fiat Chrysler Automobiles has already been the subject of a federal hearing this month, in which officials scrutinized whether the company had adequately fixed recalled vehicles and repeatedly failed to notify the government about defects. But cyber-security concerns are a new and different species for the regulatory agency. Only hours before the Jeep hack was announced by Wired magazine earlier this week, NHTSA administrator Dr. Mark Rosekind said hacking vulnerabilities were a threat to privacy, safety, and the public's trust with new connected and autonomous technologies that allow vehicles to communicate. NHTSA outlined its response to the cyber-security challenges facing the industry in a report issued Tuesday. In it, the agency summarized its best practices for thwarting attacks and said it will analyze possible real-time infiltration responses. But the agency's ability to handle hackers may only go so far.