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Chrysler gets presidential in ads for 200 and 300

Many people are already tired of the candidates in the 2016 presidential race, but Chrysler's new spokesmen are two former Commanders-in-Chief that just about everyone can support – Martin Sheen and Bill Pullman. Sheen had Aaron Sorkin's writing to guarantee he always knew the right thing to say as President Josiah Bartlet on The West Wing, and Pullman fought an alien invasion from a fighter jet as president in Independence Day. Now, these former on-screen presidents help Chrysler sell the 300 and 200 in two new ads. American-est (above) lets Sheen go wild spouting meaningless patriotic aphorisms while slipping in references to the cars' features. Swerve (below) gets a little more directly political by joking about pandering to "nuts" on the fringe during the primary, but the actors still slide in a mention of the vehicles' safety tech. These spots might help Chrysler move a few more units of the 200 before the company impeaches the sedan from the lineup, and the automaker also promises more commercials with Sheen and Pullman in the coming months. We hope Pullman jokes about his fight against aliens in one of the future commercials. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. CHRYSLER PUTS ELECTION YEAR TWIST ON ITS NEW "PRESIDENTIAL" MARKETING CAMPAIGN FEATURING MARTIN SHEEN AND BILL PULLMAN Martin Sheen and Bill Pullman reprise presidential roles in series of television spots "Premium to the People" marketing campaign debuts just in time for President's Day Additional television spots in campaign series with Martin Sheen and Bill Pullman will be introduced in coming months Campaign's first two spots, "American-est" and "Swerve" feature both the Chrysler 200 and Chrysler 300 360-degree campaign to feature television, print, online, social and digital extensions February 15, 2016 , Auburn Hills, Mich. - The Chrysler brand is launching a new campaign, "Premium to the People," featuring actors Martin Sheen and Bill Pullman. The campaign will launch with two commercials – "American-est" and "Swerve" – both featuring the Chrysler 200 and Chrysler 300. A :60-second "American-est" will launch across online, in addition to the :30-second "Swerve" across both television and online, today, February 15 (President's Day). Additional television spots will roll out in the coming weeks and months. A :30-second version of "American-est" debuted across television on Sunday, February 14.

SpeedKore's 'Baba Yaga' Chrylser Pacifica will eat kids, not shuttle them

In American movies, the Baba Yaga wears a tailored tactical suit, carries an HK P30L as his primary, drives a 1969 Mustang Mach1, and answers to the name of John Wick. In Slavic folklore, the original Baba Yaga wears less exclusive garb, carries a mortar and pestle, and lives in a cottage that stands on and walks around the forest on chicken legs. The latter version would probably trade in her cottage for SpeedKore's conceptual creation named in her honor, a Chrysler Pacifica with a Demon engine. Working with virtual artist Abimelec Arellano at Abimelec Design, the Wisconsin-based tuners drew up a minivan that could put fear into any children unfortunate enough to anger the mother behind the wheel. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This isn't just about a witch, either. It's a witch with a side of demon plus an extra side of demon. The Hellcat powertrain reaches 1,025 horsepower in the limited-edition Dodge Challenger SRT Demon 170. That wasn't enough. The caption notes, "The 6.2L V-8 has been treated to what we're calling the 'Lilith Package.' Named for the primordial mother of demons, the Lilith Package brings the supercharged Hemi to a proper 1,514 horsepower and channels it through an 8-speed ZF transmission before the Michelin wrapped SRT wheels deliver power to the pavement." Visual treats include a hood scoop, remade grille, and larger intakes for better breathing, fender flares, tinted taillights, central-exit dual exhaust, and the appropriate badging. A sleeper this is not.  A regular Chrysler Pacifica weighs about 4,530 pounds and makes, at most, 296 horsepower when given hybrid help. SpeedKore's version not only multiplies that figure by more than five, the aerospace-grade carbon fiber body panels that are a shop specialty are claimed to drop 1,000 pounds. They'll do a fine execution of the mission statement, which we're told is "setting lap records, roasting tires, and putting a pep in your step." Anyone who hasn't been too scrambled to step out of the van at its destination, at least. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Move over Audi, now Chrysler has a beef with Tesla's claims

In the same week that Audi said "not so fast" to some claims from Tesla, Chrysler has responded to a new press release from the California-based EV-maker by saying "not exactly, Tesla." The statement, released through the company's blog, comes in response to Tesla claiming it was "the only American car company to have fully repaid the government." Chrysler notes that it, too, recently paid back Uncle Sam from its 2008 bailout. Similar to Audi's recent press release, which was eventually and mysteriously deleted from the German automaker's site, Chrysler is both right and wrong in its statement.
Tesla specifically said that it had paid back the Department of Energy loans that many automakers received - including Fisker and VPG Autos - while Chrysler's retort argues Tesla is "unmistakably incorrect" since it repaid the government in 2011 a full six years early. Technically, the statements from both automakers are correct, but Tesla's startup loan originated from the DoE, while Chrysler's loan came in bailout form from the Troubled Asset Relief Program (TARP). Further, as The Detroit News notes, Chrysler's loan still cost taxpayers well over a billion dollars after all was said and done - those negative assets tied to "old Chrysler" in the bankruptcy did not require repayment.