2013 Chrysler Town & Country Limited on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Chrysler museum to open one last time on June 8

Due to a lack of funding, Chrysler closed the doors to its Walter P. Chrysler Museum in Auburn Hills, MI back in December, but it sounds like the facility will be open next month for one last hurrah. According to a report in the Detroit Free Press, the Chrysler Museum will be open to the public one last time on June 8 for the annual Chrysler Employee Motorsport Association car show.
While the car show will take place in the museum's parking lot from 9:00 AM until 4:00 PM on June 8 with a theme dedicated to muscle cars past and present, all attendees will be able to be among the last people to tour the museum - with free admission. The museum is known for housing some of the more important production and concept cars from Chrysler's history. Check out the car show's flyer for more information.

1990 Chrysler Imperial is a forgettable American luxury sedan

MotorWeek's Retro Review series often lets us be nostalgic about vehicles from the '80s and '90s, but this time the show looks back on the 1990 Chrysler Imperial. With atrocious styling and middling performance, it might be better that we collectively forget about this luxury sedan. When this Imperial hit the scene, the BMW 7 Series and Mercedes-Benz S-Class were entrenched in the luxury sedan segment. Japanese automakers like Lexus and Infiniti were also making waves. The Chrysler just seems old fashioned compared to the rest, and its landau roof didn''t fit the competition's modern styling. MotorWeek also complains of poor craftsmanship and bad visibility out of the back. A 3.3-liter V6 with 147 horsepower doesn't provide much acceleration, either. Chrysler understood the demands of its aging customers for the Imperial. The sedan didn't offer anything class-leading, but there were a comfy seats and a floaty suspension to get drivers around town. In the modern world of luxury vehicles, which bristle with active safety tech and advanced infotainment system, the Imperial seems like a dinosaur. Watch Motorweek's clip to get a better understanding why there's not much nostalgia for this American sedan. Related Video: