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Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Supplier says Jeep Cherokee hack only affects FCA cars

Harman doesn't think that drivers need to worry about any further hacks of its products. The company supplies FCA's Uconnect infotainment system where a software vulnerability is responsible for a 1.4-million vehicle recall. "This experimental hack is unique to Chrysler," Harman CEO Dinesh Paliwal said to Automotive News. "This does not exist, to our assessment, in any other vehicle." The reason that the company wouldn't be involved is that automakers aren't simply plugging in the existing infotainment systems into new vehicles. According to Paliwal, Harman supplies the unit, but FCA and other automakers are able to make additional modifications for their vehicles. The National Highway Traffic Safety Administration has also recently taken up the question of broader software vulnerabilities in Harman's products. On July 29, the agency began investigating the company to check for similarities between Uconnect and the infotainment systems supplied to other automakers. The Jeep hack became national news when two researchers were remotely able to take control of a Cherokee. The vulnerability in the cellular connection even gave control over the brakes. "Once people get in the car and get into the CAN bus, then you can start to mimic and mess up many, many things in the car," Paliwal said to Automotive News. Politicians immediately responded with legislation to create federal standards in hopes of protecting drivers better. NHTSA also opened an investigation to make sure the automaker's software update actually solved the problem. Related Video:

What will the next Presidential limo look like?

With recent news that the Secret Service has begun soliciting proposals for a new armored limousine, we've been wondering what the next presidential limo might look like. The current machine, nicknamed "The Beast", has a design based on a car that's no longer sold: the Cadillac DTS. If General Motors gets the job again, which wouldn't be a surprise considering the government still owns a chunk of the company, the next limo's shape would likely resemble the new XTS (below, left). But Cadillac hasn't always been the go-to car company for presidential whips.
Lincoln has actually provided far more presidential limousines throughout history than Cadillac. In fact, the first car modified for Commander-in-Chief-carrying duty was a 1939 Lincoln K-Series called "Sunshine Special" used by Franklin D. Roosevelt, and the last Lincoln used by a president was a 1989 Town Car ordered for George H.W. Bush. If President Obama wanted a Lincoln today, it would likely be an amalgam of the MKS sedan and MKT crossover, as illustrated above.
And what about Chrysler? The only record we could find of a President favoring the Pentastar is Nixon, who reportedly ordered two limos from the company during his administration in the '70s, and then another one, known today as the "K-Car limo," in the '80s after he left office. Obama, however, has a personal - if modest - connection to Chryslers, having owned a 300 himself before he took office. A 300-based Beast (above, right) would certainly earn the U.S. some style points.