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Chrysler 100, midsize CUV and plug-in hybrid minivan launch bid to go mainstream

The news just keeps on rolling from Auburn Hills today, as Fiat Chrysler continues to detail its five-year growth plan. This time round, we're talking about Chrysler. The troubled American brand has been limited in the past few years to the lamentable Sebring/200, the Town & Country and the 300, although that's likely to change in the coming years.
"The Chrysler brand is not luxury - it's not premium. Chrysler is the mainstream American brand," brand CEO Al Gardner said during today's presentation.
Gardner set a sales target of 800,000 units by 2018, which marks an increase of 350,000 units compared to its 2013 sales results. That's a pretty big ask for a brand that's struggled to define itself over the past decade.

2017 Chrysler Pacifica is perfect for town and country

The Pacifica has returned. In a surprising move, Chrysler revived the name of its old three-row CUV for the long-serving Town & Country's replacement. That's a bold strategy. Let's see if it pays off. Chrysler's new minivan offers a tremendous improvement on its predecessor in terms of interior and exterior design, available technology, and powertrain. Design inspiration is most clearly drawn from the brand's 200 sedan, both inside and out. Gone are the egg-crate grille, blocky headlights, and vertical taillights of the old van, all of which have been replaced with slim, stylish units. Doubtlessly destined for high-end trims, Chrysler will also offer a 200-style, two-tone interior with over 35 inches of screen real estate. 8.4 inches are reserved for the central UConnect display, while drivers have their own seven-inch display in the instrument cluster. As for the kiddies, they're the big winners, with a pair of ten-inch touchscreen displays in the back. Underhood, the big news is reserved for the new plug-in-hybrid powertrain. You can read all about that here. For right now, we'll focus on the familiar 3.6-liter Pentastar V6 and its accompanying nine-speed automatic transmission. There is 287 horsepower, 262 pound-feet of torque, and what will likely be a healthy improvement in fuel economy over the old Town & Country. You can read much more on the all-new Pacifica from our original post last night. We've also got a fresh gallery of live images from its big debut here at Detroit's Cobo Center, available up top.

Autoblog Minute: Marchionne seems prepared to lead FCA in takeover of GM

FCA CEO Sergio Marchionne wants industry consolidation but without any deal takers it seems as though he's ready to consider a hostile takeover. Autoblog's Chris McGraw reports on this edition of Autoblog Minute with commentary from Autoblog editor-in-chief Mike Austin. Show full video transcript text [00:00:00] It's no secret that FCA CEO Sergio Marchionne wants industry consolidation but without any deal takers it seems as though he's ready to consider a hostile takeover. I'm Chris McGraw and this is your Autoblog Minute. Marchionne is tired of waiting for the industry to get on board with his consolidation plan. In an interview with Automotive News Marchionne was quoted as saying, "it would be unconscionable not to force a partner." And when pushed further about the nature of any potential takeover plan the FCA chief had this to say: "Not hostile. There are varying degrees of hugs. I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you. Everything starts with physical contact. Then it can degrade, but it starts with physical contact." Metaphor aside, Marchionne suggests his numbers for a GM-FCA merger are irrefutable, pointing to potential global earnings of a 30 billion dollars. Without a merger deal on the horizon we have to wonder if an FCA takeover of GM even possible. For more we go to Autoblog's Mike Austin: [Mike Austin Interview] Marchionne says GM won't take his phone calls, and while he admits a merger with GM would be a hard road to haul it's one he's still determined to travel. We'll continue to monitor the story as it develops. For Autoblog, I'm Chris McGraw. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. UAW/Unions Chrysler Fiat GM Autoblog Minute Videos Original Video