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Marchionne hopes Apple will partner with Fiat

Apple wants to make a car. Fiat already makes cars. Therefore, Apple and Fiat should partner to make an Apple Car. Makes sense, right? Clearly, it's not quite that easy, but FCA chief Sergio Marchionne hopes that Cupertino will consider Fiat a worthy candidate for partnership, assuming, of course, that Apple follows through with its overtures into the automobile industry. Marchionne is, according to Bloomberg, a self-proclaimed "Apple freak" who owns every kind of product Apple makes. He suggests that he understands the tech company's needs and wants. "Apple has a language, and you have to be able to speak that language," said Marchionne. "Usually the industry comes into that dialogue with a high degree of arrogance as we know how to make cars. That's not very helpful as their syntax is worth more than our ability to build cars." By "syntax," we assume Marchionne means Apple's sleek and modern design language more than the code behind its software. It's interesting to note that the FCA CEO seems to indicate that Apple would bring more to any partnership than the automaker would. Fair or not, we'd wager that more buyers would care about a potential Apple Car's design and branding than would be concerned with which automaker helped assembled it. A partnership with Apple may be exactly the kind of cure that the FCA CEO believes ails the auto industry. After finding it impossible to further pursue industry consolidation, a tie-up with the massive tech industry, particularly Apple, could generate some much-needed positive cash flow. At present, though, it's all just conjecture – Apple hasn't offered any hints as to the true nature of its so-called Project Titan automotive project, and doesn't seem likely to anytime soon. Related Video:

2017 Chrysler Pacifica Hybrid starts at $43,090, or just over $35,000 with a tax credit

Chrysler has announced pricing for its 2017 Pacifica Hybrid plug-in minivan, and with the federal tax credit, it's priced similarly to mid-range vans. The Hybrid Premium starts at $43,990, or $35,590 after the credit, and the Hybrid Platinum starts at $46,090, or $38,590 with the credit. In Chrysler's line-up, these are close in cost to the Touring L and Touring L Plus Pacifica models, as well as mid-level trims on competitors' minivans. The big difference being that the Pacifica Hybrid provides up to 30 miles of electric range on a full charge and an 80 MPGe rating in the city. The Pacifica Hybrid is equipped similarly to the mid-range Pacificas. The Premium trim comes standard with leather seats all around, seat heaters for the front, remote start with pre-conditioning, three-zone automatic climate control, active noise cancellation, 7.3 inch color display in the instrument panel, and the SafetyTec package. This package includes features such as rear park assist and blind-spot monitoring. The Platinum trim adds Nappa leather and front ventilated seats, a heated two-tone steering wheel, 13-speaker sound system, Uconnect Theater rear entertainment, and a programmable key for young drivers (or sketchy-looking valets). At a potential price of just over $35,000, the Pacifica Hybrid is an appealing package, since it's a plug-in hybrid with usable range and loads of space. However, this is the case as long as the tax credit holds out. Once the credit is no longer available, the Pacifica Hybrid will top the line for pricing. At that point, its value proposition will have to be weighed more heavily against its green cred and driving dynamics. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler called out over lackluster Ram Runner by racer who helped develop it

Fans of off-roading and desert blasting might recall that Chrysler offers an aftermarket conversion that can turn a Ram 1500 into a road-legal desert racer, called the Ram Runner. The kit, sold through Mopar, includes some significant suspension upgrades, body tweaks and a brawnier cat-back exhaust for the truck's 5.7-liter V8.
Considering all of this, comparisons with the almighty Ford F-150 SVT Raptor are common. Among the off-road community, that makes these two a sort of Chevrolet Camaro and Ford Mustang for people that prefer driving on dirt. In the Race-Dezert forum, the discussion as to which truck was better was proceeding as normal - Ram fans said their piece and Ford fans said theirs. Then, a man named Kent Kroeker offered up his two cents.
See, Kroeker is a Baja racer, and the man that helped develop the Ram Runner. Despite his association with the truck, though, he had some less than kind words for Chrysler and the Ram Runner.